Research On Content Production Of Short Sports Videos

In recent years,with the more convenient network and the popularity of mobile devices,short video transmission has become a popular way of communication,and sports short video transmission has also emerged.With the development of sports career and the increase of short video APP,the development trend of short video of sports in China is good.At present,a research upsurge of sports short video has been set off in the domestic sports circle.The research field mainly focuses on the development status of sports short video and short video of sports events,and less on the production of sports short video content.This paper studies the content production of short sports video by means of literature analysis,mathematical statistics and interview,hoping to provide new ideas for the development of short sports video.According to the amount of short sports videos played,the two most popular short sports videos in the official weibo account of "sina sports" and the official weibo account of "CCTV sports" in 2018 were selected,and a total of 208 samples of short popular sports videos were analyzed.The production process of sports short video content is divided into four links: content source,content production,content review and content release.By combining the analysis and proof of specific short video sample cases and expert interviews,the basic situation of sports short video content production is obtained,which is convenient for analyzing problems and making Suggestions.According to the research,there are still some problems in the production process of sports short video content,such as backward technical tools,plagiarism infringement,subject limitation,lack of depth,release time setting,deterioration of media environment,and unclear policy environment.Suggested that sports a short video content producers on the basis of stick to the principle of "content is king",through the tools of technology upgrade,extension,topic selection,strict standards,digging depth of subjects and content in the form of cooperation among media and the optimization of production,to ensure the quality of sports short video content and promote the healthy development of sports a short video.