A Study On The Satisfaction Of Participatory Sports Tourists

Now,public participation sports events are held in all over the country.Many people begin to learn the cityscape,local conditions and customs of the host city by participating in sports activities.It enriches the tourism forms and expands the function of sports events.This kind of tourism which the tourists can participate in can be regarded as participatory sports tourism.Compared with traditional tourism,it has significant characteristics of significant participation and interactivity,which is very different from traditional tourism.With the rapid development of Participatory sports tourism,the study attempts to grasp the real demand of participatory sports tourists by exploring the factors of their satisfaction.Timely detection of participatory sports tourism issues and put forward opinions and suggestions,and promote the sustained and healthy development of participatory sports tourism industry.Based on the classic customer satisfaction model,the research constructs a participatory sports tourism satisfaction model,and innovatively proposes to filter some observation items through the results of IPA importance performance analysis to achieve the purpose of optimizing the model.Taking the 2020 Rizhao City Marathon project as the research object,used online questionnaires in five running groups “Rizhao Meet Running Group”,“Rizhao Sea Area Running Group”,“Lanshan District Long-distance Running Association”,“Juxian County Fitness Running Group”,and “Wulian Long-distance Running”,and got effective questionnaire272.The answerers covered the four districts and counties of Rizhao City.The SEM was used to deconstruct the data,and the model was modified and improved during the process.Based on the results of IPA analysis shows that in 2020 the Rizhao City Marathon supplies,transportation and feeder services do not good enough,belong to tourists high degree of concern but less satisfied with the project,need to be urgently improved.The screening results of the observation items of the model's perceived quality indicate that the importance of each observation item can be sorted according to the following dimensions: safety guarantee > tournament experience>tourism experience>self-actualization.The analysis verifies the positive influence of the image of the venue,tourist expectations,perceived quality,perceived value and other factors on tourist satisfaction.The path analysis based on structural equation shows that perceived quality has the largest direct impact on satisfaction,followed by perceived value.Considering the positive effect of perceived quality on perceived value,it indicates that perceived quality is the most effective way to improve satisfaction.The image of the host location not only has a positive impact on the satisfaction of tourists,but also directly affects the loyalty of tourists,and improves the probability of tourists' revisit or positive word-of-mouth transmission.It is an influencing factor that needs to be paid more attention to.This article has enriched the research on the satisfaction of participation in sports tourism in my country,and the model constructed can provide a reference for others' research in theory.At the same time,based on the empirical analysis results of the Rizhao Marathon,this paper puts forward suggestions on the improvement of the Rizhao Marathon from four aspects of improving the city's image,improving the quality of the race,pricing strategy and cultivating potential groups.