| With the deepening of China’s reform and opening up,and the continuous development of social economy,entertainment culture has developed rapidly,penetrated into the daily life of the public,and exerted a wide and profound influence on the public’s thoughts and behaviors.Entertainment culture has also become one of the cultural environments that the ideological and political education in colleges and universities must face.Entertainment culture is both entertaining and commercial,and has a deep influence on the values and ways of thinking of college students.Entertainment culture has brought both opportunities and challenges to the ideological and political education of college students.Therefore,it is very necessary to study the influence of entertainment culture on ideological and political education of college students.This article through four parts to study the entertainment culture and the ideological and political education of college students,the first part is the background of the topic and research significance,as well as the research status at home and abroad,the research ideas and methods of the article;The second part is the analysis of the concept of entertainment culture,which elaborates the meaning and characteristics of entertainment culture,the specific manifestation of entertainment culture,the value judgment of entertainment culture,and the relationship between entertainment culture and ideological and political education of college students.The third part is mainly elaborated the entertainment culture influence on college students’ ideological and political education,ideological and political education for college students to bring the positive,enrich the spiritual and cultural life and ideological and political education of college students form,mainly is the entertainment culture’s negative influence on college students’ ideological and political education,weakens the effectiveness of the ideological and political education,It affects the values of college students and passivates their critical thinking ability.The fourth part is to overcome the negative impact of entertainment culture on the ideological and political education of college students,mainly from four aspects,one is from the perspective of ideological and political education workers,improve ability,update ideas;Second,from the perspective of colleges and universities,to create a good cultural environment,give full play to the advantages of network to strengthen the guidance of ideological and political education of college students,use the advantages of entertainment culture to overcome its negative impact;Thirdly,from the perspective of society,we should strengthen the supervision of entertainment culture,standardize the dissemination content of entertainment culture and strengthen the responsibility of entertainment media.Fourthly,from the perspective of college students themselves,they should establish correct ideals and beliefs,improve their self-discipline ability,give play to their subjectivity,and improve their media literacy. |