Research On The Influence Of “web Celebrity” Consumption On College Students’ Values

According to the data released by China Internet Network Information Center(CNNIC),China’s mass Internet penetration rate has been more than half,which is not difficult to see that the development trend of the Internet in China and even the world has presented an unstoppable trend,our country has become a veritable network power.With the rapid development of the Internet and China’s economy,the Internet has developed from traditional media to new media and then to the current "We Media".At the same time,China’s economic model has also undergone a major transformation.With the development of the Internet,a group of people,known as "web celebrity",has appeared in the network.This kind of group is regarded as the wind vane of the network by the netizens,whose actions are easy to have an impact on the netizens.In this process,the main body of the network-college students is also a kind of people affected by them.The group of college students has changed from the post-90 s to the post-00 s.As a millennial generation,college students born after 2000 are more active in thinking and keen to pursue new things compared with those born after 1990.Moreover,college students have become the main body of the Internet as they account for a large proportion of the Internet user base.Due to the lack of experience,some college students lack the cognitive ability of their own consumption,and driven by their favorite "web celebrity" consumption,they are often easy to lead themselves into the misunderstanding of wrong values.The development of "web celebrity" and their consumption behavior have an impact on the group values of college students,As a result,the group values of college students have a historical change,at the same time,it also leads to some college students’ values deviation and behavior anomie.Therefore,how to scientifically guide college students’ values under the "web celebrity" consumption?Guide college students to correctly view "web celebrity" consumption,become the most important part of this article.In this paper,in combination with the research achievements of predecessors,the college students as the research object,using literature research,questionnaire investigation and sum up method,under the "web celebrity" consumer degree of the influence on college students’ values to the field as well as the Internet survey,and the part of college students’ group analysis of the questionnaire and interview to individual case.Through the analysis of the data and survey results,in-depth analysis of the reasons for the existing problems.Finally,according to how to establish the correct values of college students under the "web celebrity" consumption,the corresponding countermeasures are put forward to help college students to establish the healthy and correct values.