The Influence Of Web Celebrity On Contemporary College Students' Values

"Web celebrity" is the product of the widespread development of network technology.With distinctive characteristics of the times.As a social phenomenon that is more popular today,it will often have a great influence on the values of contemporary college students.As a builder and successor of the socialist cause in the future,the cultivation,formation and development of the values of college students have always been an important part of the ideological and political education in universities today.At present,the ideological and political education in colleges and universities is also subject to unprecedented challenges.The rapid development of the Internet is both an impact and an opportunity for the ideological education model of various universities and colleges in China.Its emergence will inevitably break the routine of ideological and political education in colleges and universities,and bring about the reform of the ideological and political education model in colleges and universities.The study of the influence of the "Web celebrity" on the values of contemporary college students is not only a new topic faced by ideological and political education in colleges and universities.What's more,it is a breakthrough for college ideological educators to break the traditional methods of education and achieve ideological and political education innovation.In terms of content,The influence of "Web celebrity" on the values of contemporary college students has two sides,both positive and negative.This article mainly discusses the problem of the influence of contemporary college students' values through the phenomenon of "Web celebrity".The theoretical knowledge of related disciplines such as Marxist philosophy,ideological and political education,social psychology,and communication studies is used for analysis.First of all,based on the research status at home and abroad,we use related theoretical knowledge to put forward the phenomenon and connotation of "Web celebrity" and its relationship with the values of contemporary college students.Then it draws the meaning of the value of contemporary college students and the important characteristics of the values of college students and then studies the significance of college students' values.Secondly,on the basis of empirical research,we analyze the causes of the influence of the "Web celebrity" on college students' values.Analyze the concrete manifestations of the "Web celebrity" and the inherent relevance of contemporary college students and the negative impact on college students.In order to correctly guide college students to reflect on their own values,and to provide theoretical evidence through college students' questionnaires.Combined with the questionnaire survey data analysis in order to obtain the reasons for the existence of college students' values.Finally,we must fully understand the concepts and principles that we must follow to solve the problem of college students' values.And starting from the relevant factors of family,school,society,and media,we will explore all possible ways to solve the problem of the negative influence of "Web celebrity" on the values of contemporary college students.