Research On The Impact Of "Internet Celebrity" Phenomenon On College Students’ Values And Countermeasures

With the rapid development of the Internet and the take-off of my country’s economy,traditional media has evolved into emerging media,and we-media has become increasingly prosperous today.In the online world,a new social group called "Internet celebrities" has emerged,and it has become the weather vane of the Internet world.Every move of "Internet celebrities" affects the behavior and value orientation of netizens.College students are at an important stage of shaping their values.With the popularization of the Internet,the number of college students who are affected by "Internet celebrities" is increasing day by day.College students have become an important audience of "Internet celebrities",and even have an important impact on the development of their values.The improper values disseminated by some "Internet celebrities" groups have caused some college students to generate seriously wrong values.Therefore,how to lead college students to establish correct values is the top priority of this research at the moment when "Internet celebrities" are popular.Strengthening the positive influence of "Internet celebrities" on college students has a strong boost to the guiding role of positive values,and also helps to improve the effectiveness and innovation of the teaching effect of ideological and political education in colleges and universities.At the same time,weakening the negative impact of "Internet celebrities" on college students can create a healthy and beneficial learning and growth environment for college students.Based on the research results of previous scholars,this paper takes the growth of college students’ values as the research object,takes "Internet celebrity" as the research entry point,and uses the literature method,questionnaire survey method and other research methods to carry out a questionnaire survey on some college students,and then use the data.Analytical methods carry out in-depth analysis of the survey results.Therefore,it analyzes the positive and negative effects of "Internet celebrities" on the development of college students’ values,and conducts in-depth attribution analysis of the problems existing in the process of "Internet celebrities" affecting college students’ values.Strengthen self-education ability;improve the construction of "Internet celebrities" team,set a positive example;create a good school education environment,strengthen education and guidance;clarify the responsibility of "Internet celebrities" to check,and increase supervision.Trying to help college students form healthy and positive values under the influence of "Internet celebrities".