Research On The Innovative Development Of Taijiquan Culture And Global Tourism Integration

With the development of my country's economy,people's needs for spirit have far exceeded their material pursuits.The rise of tourism meets people's psychological needs and presents a trend of rapid development.Industrial integration has become a paradigm.How to promote Tai Chi culture and at the same time give more play to the value of the tourism industry,and show the charm of Tai Chi culture in the process of developing the tourism industry,which is reflected in the integration of Tai Chi culture and global tourism to improve our culture Self-confidence,strengthen the country's right to speak,and further enhance my country's international influence.The Chenjiagou Taijiquan Cultural Tourism Zone is rich in cultural and natural resources,and with the support of the government,it has made a huge leap forward.However,after visiting and investigating,Chenjiagou still has some problems that need to be solved urgently,such as imperfect infrastructure development,lack of talent reserves,sluggish tourism development,and insufficient external publicity.To this end,this article attempts to make contributions to the spread and development of Chenjiagou's Taijiquan culture from the perspective of industry integration,combined with the spirit of the issued global tourism documents.The thesis takes Taijiquan culture and global tourism integration and innovation development as the research object,takes Chenjiagou Taijiquan cultural tourism area as the survey object,and uses the literature method and case analysis based on the guidance of industrial integration theory and sustainable development theory.From the perspective of integration and development,analyze the two typical cases of Taiji Lake Ecological and Cultural Tourism Zone in Wudang Mountain in Hubei and Yongnian Taijiquan Cultural Tourism Zone in Hebei,and summarize them,and analyze the Chenjiagou Taiji Culture The influencing factors of integrated development with global tourism,based on the detailed description of all aspects of the integrated development of cultural tourism in Chenjiagou,put forward feasible suggestions for the innovative development of Chenjiagou Taijiquan and integrated tourism,and provide feasibility suggestions for other cultural and tourism integrated development.The region provides reference.The main conclusions of this article are as follows:(1)Weak awareness of ecological and environmental protection and slow sustainable development.Chenjiagou scenic spot has a profound cultural background and modern fast-paced lifestyle,which has gradually changed the development mode of Chenjiagou.The wanton development of resources has maximized the benefits,ignoring the cultural connotation of Chenjiagou Taijiquan and going against it.The original intention of Chenjiagou to build an ecological garden of Taichi culture will seriously affect the ecological balance of Chenjiagou in the long-term development.(2)Insufficient construction of global infrastructure and hindered the promotion of long-term mechanisms.Although the government and related departments have carried out vigorous renovation and restoration,it can be found during the visit that the overall space of Chenjiagou Scenic Area is "small,scattered and empty",and the tourism projects of the core scenic area are relatively simple,although it reflects Scenic spots have a high degree of concentration,but they will still encounter bottlenecks more or less in their respective developments.They are basically in a traditional tourism model,with poor self-renewal capabilities and lack of innovation in business models.(3)The lack of cultural inheritance and education functions hinders the integration and innovation process.Chenjiagou takes Chen Taijiquan as its intangible cultural heritage content,Yang Lu Chan School,Chen Zhaopi Cemetery and other material cultural heritage content,as well as the epitome of the local architectural style.It is precisely because of these labels and attributes that the Chenjiagou ditch stands out among many attractions and is widely known.Now,whether it is in questionnaires or on-site interviews,it has generally reflected a phenomenon in the Chenjiagou scenic spot: the commercial atmosphere is greater than the cultural connotation.Excessive commercialization of scenic spots and lack of cultural content are problems that need to be solved urgently.(4)The brand effect of Tai Chi culture is weak,and the propaganda organization is lacking.The foundation of the brand is culture.Chenjiagou Taijiquan has high-quality,high-reputation,and high-efficiency cultural connotations,but the brand effect in the development of tourism is not optimistic.Although the Jiaozuo government and the Wenxian government are determined to remove the Chenjiagou Taijiquan has the cultural influence of the world's appeal,but it seems that it is still beyond its reach.In the questionnaire,the relevant NPS value of Chenjiagou was recommended,and the result showed 31%,indicating that Chenjiagou's external promotion and acceptance are still one of the main factors affecting the development of Taijiquan culture and global tourism integration.Aiming at the development status of cultural and tourism integration in Chenjiagou Scenic Area,this article puts forward some relevant discussions and prospects from the perspectives of scientific concept integration,abundant product integration,diversified business integration,and service integration and soundness.