Research On The Development Status And Countermeasures Of Sports Tourism In Zhengzhou Under The Background Of Cultural And Tourism Integration

With the development of economy,the progress of science and technology,people in order to improve the quality of life,in addition to the pursuit of material life,the requirement of spiritual life is more and more high,so people demand for tourism and the quality of tourism also gradually improve,tourism mode from traditional tourism gradually into a cultural atmosphere,entertainment and participation of leisure travel,the transformation for the development of sports tourism.In March 2018,in order to promote the rapid development of cultural tourism,the state merged the tourism bureau and the cultural department and established the Ministry of Culture and Tourism,which established a solid foundation for the integration of cultural and tourism.Zhengzhou as a new first-tier city,the implementation of the brigade fusion policy,sports tourism as an important branch of tourism,make full use of the central plains culture,the fusion of Zhengzhou city sports and tourism more diversified,such as the development of ice and snow sports,characteristic marathon,car rally,outdoor mountain rally,martial arts festival,etc.,established the song yellow sports town,yue song top ski resort,and thus football field and other emerging industries.At the same time,the new generation of information technology is used to build a variety of new scenes and new types of sports tourism,to create a series of influential "sports + tourism" high-quality projects and promotion bases,and strive to build a strong sports city and an international tourism destination.At present,there is a lack of reasonable planning and leadership for tourism resources,the participants’ insufficient knowledge of sports tourism,in this study,the characteristics and problems of the development of sports tourism,and promote the development of sports tourism in Zhengzhou:(1)Integrate and innovate the development of sports tourism resources and products.Integrate and innovate and develop the sports tourism resources in Zhengzhou,fully explore and utilize the local natural and cultural resources,explore new business models and markets,and improve the quality and efficiency in product design,operation management and other aspects.At the same time,it is also closely combined with related industries to jointly promote the sustainable and high-quality development of sports tourism in Zhengzhou.(2)Improve the quality of supporting services.Improving the supporting service quality of sports tourism in Zhengzhou is crucial to attracting more tourists,enhancing market competitiveness and promoting the development of tourism economy.To provide tourists with better reception,accommodation,catering,transportation and other services,by creating a high-quality service brand,to enhance the visibility and image of Zhengzhou,to attract more tourists to come to sports tourism.(3)Strengthen the training of professional talents to realize the sustainable development of sports tourism.Strengthen the training and management of sports tourism professionals,and the tourism practitioners should improve their service level and provide them with high-quality sports tourism services for tourists.At the same time,we should publicize the advantages of sports tourism,encourage citizens to actively participate in sports activities,and enhance their cultural confidence and social cohesion.Create a good atmosphere of sports tourism and realize the sustainable development of sports tourism industry.(4)Strengthen the integration and innovation of the development of sports events and traditional ethnic sports projects,traditional culture and red culture and sports culture in Zhengzhou.Strengthen the development of sports events and traditional ethnic sports projects,and improve the public’s sense of identity and participation in sports activities.Red elements will be injected into sports events and traditional ethnic sports to enrich the content of activities,and further strengthen policy support and resource guarantee.Pay attention to the integration of traditional culture and modern society,and ensure its vitality and The Times under the premise of protecting traditional culture.