Research On The Strategy Of Relieving Public Opinion Focus Of New Mainstream Media

With the development of digital technology and mobile Internet,We Chat,tiktok,micro-blog have become new channels and tools for the public to communicate and interact with each other.When there are public emergencies closely related to the public,the public opinion field also begins to shift to the social media platform,and the related major events will rapidly develop into the focus of public opinion,affecting the normal development of society.Moreover,China is in the period of social transformation.The contradictions between the government and the people,public sentiment,decentralization of discourse,foreign media influence and other reasons have increased the difficulty of the new mainstream media in relieving public opinion,guiding public opinion and maintaining social harmony and stability in public emergencies.How can the new mainstream media improve their ability to relieve public opinion? Based on this problem,this paper takes the new media platform of people's daily to relieve Li Wenliang incident as an example,discusses the difficulties and paths of new mainstream media to relieve public opinion in the new era,and puts forward corresponding countermeasures.The main contents of this paper are as follows: first,how to form the focus of public opinion in the environment of public emergencies,as well as the evolution rules and characteristics of public opinion.Because different public opinion events have their own characteristics,which affect the evolution process of public opinion,it needs the new mainstream media to take more targeted relief measures to play a better effect.The second is to study the reports of the new media platform of people's daily on the focus of public opinion.Through the report analysis,we can get the public opinion relief strategies of the new media platform of people's daily and the effect of the report.Third,according to the above analysis,the paper extends the difficulties,shortcomings and improvement paths of the new mainstream media in relieving public opinion.The new mainstream media shoulders the mission of improving the public opinion ecology and guiding the mainstream ideas.Therefore,it is very necessary to reflect on the problems and improve the ability.The focus of this paper is to focus on the reasons for the formation of online public opinion on social media platform and the relief strategies of new mainstream media for crisis public opinion.Due to the characteristics of public emergencies and the social media platform's own attributes,public emotions and communication methods have become the important reasons that affect the direction of public opinion.Therefore,this paper will specifically analyze the content of Li Wenliang's event reported by the new media platform of people's daily,and draw the strategies and paths adopted by the new media platform of people's daily in relieving public opinion,which can provide reference for the future? The new media platform of people's daily provides experience in reporting emergencies.At the same time,reflection and targeted improvement measures can provide some thinking for the new mainstream media on how to grasp the leading power of the new public opinion field and enhance the ability to relieve public opinion and guide public opinion.