Research On "micro Ideology And Politics" In Colleges And Universities In The Era Of Fragmented Reading

General Secretary Xi Jinping has emphasized the most importance of ideological and political education in colleges in his speeches,and he always put the ideological and political education in a position of prominence in colleges.At the same time,ideological and political education in colleges has also produced gratifying results in the process of development.With the continuous development of mobile internet technology,various of "micro media" applications have appeared,which constantly affect people's way of communication and thinking.The society will enter the era of fragmented reading.Faced with the emergence of "micro media" and other "micro things",the ideological and political education in colleges has brought opportunities and challenges."Micro ideological and political education" in colleges is a new way of ideological and political education,which is based on the characteristics of fragmented reading time,the practical needs of innovation about ideological and political education,and the acceptance and absorption of new technologies and new ideas.As the main characters affecting in the era of fragmented reading,they are often the first to be exposed to advanced technology and ideology and culture.How to strengthen the ideological and political education of college students based on the characteristics of the era of fragmented reading,the law of growth and the development of students,is a problem that colleges are facing.This article starts from the characteristics of the era of fragmented reading under the development of information technology.By discussing the concept,characteristics and the theoretical basis of "micro-ideological politics",we also faces the realistic requirements of development.In the meantime,sample cases are used as the research basis to analyze the actual application of "micro-ideological politics" in colleges.Some achievements have been made in the development of "micro-ideological and political" education in colleges,which are mainly benefical from the attention and investment of the party and the state,making "micro ideological and political" is form become more and more various,the content covers a wider range,and the influence has been being constantly improved.However,there are still problems in the development process of colleges,such as insufficient promotion of We Chat official accounts by colleges,lacking of innovation about content forms and the insufficient interactivity in platform construction.Therefore,the colleges take actions by promoting the development of micro-ideological politics in the era of fragmented reading,innovating its content and form,and perfecting its platform operation mechanism to try to put forward feasible suggestions for the "micro-ideological and political" in colleges,and providing references for the "micro-ideological and political" education in the developing stage of our country.Thus it is a better to promote the development of the colleges.