Based On College Official Micro-channel's Application Of Ideological And Political Education

In December 2016,during the nationwide conference of ideological and political work in colleges and universities,Xi jinping,CPC Secretary General,stressed that we must give priority to cultivate moral character in colleges and universities,which set up ideological and political work through the whole teaching process,make ideological and political work be all-around,make efforts to create new situation for our country higher education enterprise development.In order to pursue excellence in ideological and political work in colleges and universities,we should keep an eye on current tide.College official micro-channel,as a new form of social media,is widely popular with college students,the construction of virtual media environment [virtual media environment refers to the media on the objective reality and the audience culture incline to modify,deduce is not completely real media reality.] has great impact on outlook on world,life and values of college students.At the same time,college official micro-channel can unify the dominant education and recessive education,influence every link of college students learning and life.How to take advantage of college official micro-channel,transform the variables of ideological and political education into incremental factor has become a research topic.In this paper,I highlight college official micro-channel itself features and its function of connecting different education subjects,confirm college official micro-channel as micro-carrier for ideological and political education,and how to utilize the micro-carrier of ideological and political education is the key research theme.In this paper,I firstly clarify two concepts:college official micro-channel,college online ideological and political education,thenanalyse theory basis and reality necessary of college official micro-channel's ideological and political education.Secondly,I give detailed analysis of ideological and political education college official micro-channel application advantages,which expound the feature and education function of college official micro-channel.it is concluded that fineness,authority,convenience and widespread are college official micro-channel's features.Thus it can influence ideology and morality,promote communication to keep stability and touch students.This article adopts the form of comparison analysis research for East China Normal University to get feedback of first-hand information,compare content quality,interactive effect and technology application of five college official micro-channels of East China Normal university.According to comparison study,I find several problems about East China Normal University's official micro-channels.Finally,combined with problems,I make attempt to give some suggestions of optimizing college official micro-channel of ideological and political education,from three aspects that include optimizing content,enhancing interaction and emphasizing management,all of these are for promoting college ideological and political education,promote college students' entirely all-round development.