Research On The Influence Of Platform Media On University Students' Online Learning Motivation

Platform media(Platisher)is the historical product of the development of the times under the framework of Web2.0 information.Platform media is a historical product that conforms to the development of The Times under the framework of Web2.0 information.For online learning,platform media is not only the aggregation and identity of information media under resource sharing in the virtual space of network,but also the most effective channel and path for the public to carry out social learning.This study aims to analyze the influence of Platform media on University Students' online learning motivation.Firstly,this research is based on a multidisciplinary perspective in the field of digital humanities.Starting with the general concepts of platform-based media and learning motivation,and based on Mc Luhan Media Theory,Bourdieu Social Practice Theory,Marketing Communication Theory,Communication Semiotics Theory and ELM detailed possibility model,the social field factor,Inter word of mouse capital factor and Internet habit factor are established from the macro level.The environmental perception factor,capital embeddedness factor and self-referential factor are established from the meso level.From the micro level,information appeal factor,committed capital factor and practice motivation factor are established.Presented by the platform side and the user side,a total of 27 major influencing factors are summarized,supplemented and summarized,and a conceptual model is constructed.Secondly,through the empirical case analysis of platform media Bilibili,this paper conducts a questionnaire survey on the influence factors of Platform media on University Students' online learning motivation.Thirdly,exploratory factor analysis and confirmatory factor analysis are carried out on the recovered online motivational factor data to verify the theoretical model in this paper.Finally,the research concluded that the theoretical framework of field factor,capital factor and habit factor of platform media on college students' online learning motivation is established,and it has a significant impact on college students' online learning motivation,among which the habit influencing factors have a strong preference for online learning motivation.Two bilateral approaches are proposed to solve the research problem,and six policy suggestions are put forward from the perspectives of government,platform and users.