Persistence Of Behavioral Public Opinion:Discovery Of Key Players

Nowadays,in the era when everything can be connected and everyone can be we-media,new organizations are more and more formed and developed in unorganized form.Low cost and low threshold make "large-scale amateurism" a major feature of new organizations.Because of the popularity of the Internet,everyone can be we-media.New organizations are more formed and developed in unorganized form.Low cost and low threshold make "large scale amateurism" a major feature of new organizations.Social intercourse is a human instinct,at the same time,people tend to engage in simpler activities.Parades,gatherings and other group actions were originally political at the beginning of traditional society.The Internet era has lowered the threshold for participants to participate in the social aggregation movement,and has made the collections easier.What remains unchanged is that the collective movement is still political.Social collective behavior including behavior and public opinion has gradually developed from offline physical world to online virtual world,and it has a longer duration and greater impact on society.Nowadays,China is in a period of social transformation with prominent social contradictions.Behavioral public opinion is the strongest form of public opinion and it has the greatest impact on social stability.At the same time,the group is prone to paranoid,arbitrary extreme emotions.Therefore,it is particularly important to guide the behavior of public opinion.With the rapid development of information technology,the network-based social relationship chain has become increasingly complex.The key participant is the source of behavior public opinion and the key factor of the persistence of behavior public opinion,at the same time,it also controls the direction of public opinion.The most fundamental way to eliminate the fuzziness of any event is to trace its origin.Finding out the key participants is the basic condition for effective guidance of behavioral public opinion.The discovery of the source of public opinion can help government agencies and network regulators to control the trend of public opinion and reduce social instability.Scholars at home and abroad usually believe that opinion leaders play a key role in the dissemination of public opinion,focusing on finding opinion leaders.In the research literature,some scholars have mentioned that opinion leaders are not a necessary part of public opinion information dissemination.As the initiator of behavioral public opinion,key participants are indispensable in the process of public opinion communication,but key players can't deliver without the help of opinion leaders.This article will distinguish between key players and opinion leaders,and try to find the way to key participants,to effectively guide the behavior of public opinion to lay a good foundation,so as to reduce the negative impact of the political movement.The main contents of this paper are as follows:Firstly,this paper defines the concepts of "sustainability of public opinion" and "key participants";And the key participants and opinion leaders are distinguished from the "key node" and "advantage node" ? "Strategizing" and "fighting against the enemy" ? "coordinator" and "coordinator" and "focus intensity".Secondly,we will focus on the discovery methods of key participants.According to the backward push method,we first establish the opinion leader mining model to identify the opinion leaders,and simplify the original complex social chain.Then,through the content,time and other information of opinion leaders,we can find the key participants who may be hiding behind the scenes.And through the behavior of public opinion cases to verify whether the method is scientific.At the same time,key participants and opinion leaders will be distinguished.The data collected from the experiment are sorted and analyzed,and the characteristics of the key participants are summarized.Finally,according to the results of empirical research,this paper summarizes the supplement and correction of the ideas related to behavioral public opinion,analyzes the limitations of experimental methods,puts forward improvement ideas,and further puts forward the future research focus and research direction.The research content of this paper lays a good foundation for publicizing and guiding the mainstream public opinion and consolidating the mainstream ideology.