A Probe Into The Influence Of Internal And External Factors On Reciprocity

In this transition period,the scope and extension of social network are expanding continuously,which affect the form and scope of social exchange.Reciprocity,as the core principle of social exchange,has gradually extended from the acquaintance society to the stranger society.The constraint of resources determines that enterprises must constantly obtain needs of normal operation from the external environment.And no organization could exist independently without external environment.During the transition period,the institutional factor and "guanxi",with Chinese characteristic,gradually improved,which are the macro environment that cannot be ignored in the study of the survival and development of enterprises and the society.Based on social exchange theory and social identity theory,this thesis explores the reciprocity,which influenced by acquaintances' trust based on special relationship and strangers' trust based on social prestige.Combined with the current situation in China,this thesis comprehensively analyzes the regulatory role of institutional factors and Guanxi orientation in two influencing paths.This thesis found that both special relationship and social prestige have significant positive effects on reciprocity,and the proportion of influence is different under the combination with system or Guanxi orientation.Institutional trust factor plays a significant moderator in the outgroup people of social prestige.The Guanxi oriented moderator has effects on both ingroup and outgroup people.The study of this thesis provides theoretical thinking for the dimension classification of reciprocal antecedents.From the perspective of individual,the research of reciprocity is conducive to improve the sharing utility of resources among employees.From the perspective of enterprises,it provides support for the promotion of employees' initiative performance and enterprises' harmonious cooperation.From the perspective of macroscopic society,the combination of institutional factor and relationship orientation with Chinese characteristic is a targeted study of local reality,which is conducive to the construction of a mutually beneficial and harmonious social environment.