Study On The Promotion Countermeasures In The Primary School Youth Groups In Shandong Province

As of 2017 the promotion of the sport has spread to Shandong Province,and promotional activities had been carried out in Jinan,Qingdao,Dongying and other cities.This paper summarizes the main restricted reasons for the promotion of flag football in the youth groups of Shandong Province,and draws the following conclusions:1.The promotion scope of flag football in Shandong Province is small,the number of promotion cities is small,and the number of primary school students participating in various flag football activities is not large.2.At present,only three clubs,Jinan mammoth,Qingdao whale and Dongying Leviathan,carry out relevant promotion activities in Shandong Province,and the number of clubs is small.At present,the main promotion bodies of flag football in Shandong Province are Jinan mammoth,Qingdao giant whale and Dongying Leviathan.The strength of the main promotion team is weak,and the internal members of the promotion body are not professional and full-time,and the promotion subject composition is single and over dependent on American football clubs.3.The promotion object of flag football is primary school students,and their parents’ attitude towards flag football will also affect the students’ participation in sports;the promotion value of flag football lies in not only improving the physical and psychological health level of primary school students,but also promoting their positive society To improve the comprehensive ability.4.There are three kinds of promotion channels of flag football: Club channel,campus channel and event channel.The use of campus channel and event channel is not emphasized.For example,clubs in Qingdao and Jinan only offer off campus training courses,but do not promote flag football into the campus.The campus itself lacks the willingness and ability to actively carry out flag football course;In Shandong Province,there is a lack of various types of flag football events,and the competition channels are almost ignored;there is a lack of linkage between the existing channels.5.The promotion content of flag football is single.The students participate in the flag football mainly through the on campus and off campus courses.The two courses have low frequency of class and lack of connection between the on campus and off campus courses,which makes the essence of the promotion work not rich,and the lack of professional strength to promote various promotion work,the quality of the promotion content is very low.6.In the process of promoting flag football,there are some deficiencies in the aspects of human resources,material resources,financial resources and security.7.Promotion strategy: increase the number of American football clubs in Shandong Province so as to expand the scope of promotion;combine various forces to expand the main promotion team;dig deep into the promotion value of flag football,improve the cognitive level of promotion objects and the public;integrate the existing promotion channels to find new promotion channels;understand different promotion objects and their family needs,so as to make differences Promotion and accurate promotion;the use of social professional organization company strength,organized and professional promotion,rich and professional promotion content;improve the level of various security work in the promotion process;use new offline promotion channels to achieve online and offline linkage promotion.