Research On The Cultivation Of Undergraduates' Mainstream Ideology Identity From The Perspective Of Consumer Culture

In the new period of China's economic transformation and development,social "consumption" is no longer a passive behavior attached to production,but has become an "organized extension of productivity." The resulting consumer culture has had a comprehensive and profound impact on all levels of social life.Among them,the impact of consumer culture on college students has gone beyond the level of behavioral paradigm and goes deep into the level of ideology.This article will conduct an in-depth study on the influence of consumer culture on the cultivation of mainstream ideological identity of college students from both the positive and negative directions,and explore more targeted methods of cultivating mainstream ideological identity from the perspective of consumer culture,and effectively enhance the mainstream ideology of college students Recognition level.This article interprets the concepts of consumer culture and mainstream ideological identity of college students,clarifies the relationship between the two,analyzes the positive influence and unfavorable challenges of consumer culture on the cultivation of college students' mainstream ideological identity,and establishes the reasons for the unfavorable challenges.This innovatively proposes the cultivating motivation mechanism,internalization mechanism and practice mechanism of the mainstream ideological identity of college students from the perspective of consumer culture,which has strong guiding value and application value.In the process of the thesis research,scientific research methods such as literature data method,case analysis method,and experience summary method are mainly used.The specific research content is mainly divided into five parts:The first part mainly summarizes the research background,significance,purpose,methods,etc.,and establishes the overall framework of the subject paper research.The second part mainly defines the concept of consumer culture and the mainstream ideological identity of college students,and focuses on the in-depth analysis of the interaction between the two.The third part mainly explains the actual situation of the mainstream ideology identity of college students from the perspective of consumer culture from the perspective of opportunity and challenge,and clarifies the current problems and reasons.The fourth part focuses on specific problems in the process of cultivating the mainstream ideology of college students from the perspective of consumer culture,and puts forward specific practices in environmental construction,teaching improvement,and practice promotion,forming a more targeted identity cultivation system.The fifth part mainly summarizes and prospects the research content,and further highlights the importance of cultivating the mainstream ideology of college students from the perspective of consumer culture.The thesis emphasizes that under the help of high-quality environment,culture and theory,college students can deeply stimulate their own rational needs,practice the requirements of mainstream values,and take individual development and group development as the main guidance to form rational value judgments in practice.Develop good consumption habits and become an important new force in promoting social and economic development.This article constructs a theoretical framework and a practical system for the cultivation of mainstream ideological identity of college students from the perspective of consumer culture,which can provide scientific theoretical basis for related education reforms,and further promote the indepth development of ideological and political education in contemporary colleges and universities,in order to cultivate more China The builders and successors of characteristic socialism provide strong support.