The Study On College Students' Mainstream Ideology Identity Of Our Country Under The Condition Of New Media

" Ideological work is an extremely important work of the party," Xi stressed at the national propaganda and ideological work conference." He also stressed:" Ideological work can influence the future and destiny of the Party ?the lasting political stability of the country and the cohesive affinity of the nation." As the future builders and successors of the motherland,the college students' ideas and values,the degree to identify with the mainstream ideology,is related to their own development and the future of the motherland.The emergence of new media has a profound impact on college students' thoughts,life and study.Under the new media conditions,exploring its positive and negative impacts on the mainstream ideology of college students and seeking solutions is good for enhancing the pertinence and effectiveness of the mainstream ideological education.This paper mainly uses the literature research method and empirical investigation method.Taking college students as the research object,this paper clarifies the basic concepts of " new media "," mainstream ideology " and " mainstream ideology identity " at first.Then assay the important significance of strengthening the mainstream ideology of college students under the new media.On the basis of the survey data,this paper analyzes the current situation of mainstream ideology of college students under the new media.The current situation is mainly positive,healthy and upward.But it still has some problems,such as the poor information identification ability,value orientation,and the disunity of knowledge and practice.This paper also summarizes the positive and negative impacts of new media to it.Although the rapid development of new media broadens the transmission channels of mainstream ideology and innovates the spread carrier,but the randomness and fragmentation of information dissemination,network language flattening,the penetration of western ideology and negative information has a negative impact on college students.So it needs us to be vigilant and to avoid disadvantages.Under the new media conditions,we should abundant the education carrier to enhance the attraction of mainstream ideology,insist the correct public opinion orientation to sing the main melody strongly,enhance the good cultural atmosphere to construct campus environment,participate in social activities to exert the college students' subjective initiative and construct a reasonable system to build the healthy network environment.