Research On Public Opinion Confrontation Behavior In Fan Circles

With the development of Internet technology and the wide application of social media,fan culture has subverted its traditional meaning and formed a unique cultural system.This paper focuses on the fan circles that gather for reasons such as preferences,interests,and overlapping interests,and sorts out the circles of chaos caused by internal reasons such as Internet anonymity and virtuality,and external reasons such as capital intervention.It focuses on explaining the manifestations and reasons of the public opinion confrontation behavior of fan circles using public opinion as an attack method and network traffic as capital to attack other circles in a planned and large-scale manner.To develop and mitigate countermeasures for the noisy public opinion environment on the Internet.This paper mainly contains four chapters.The first chapter introduces the generation of different fan circles,mainly from three aspects: the motivation,characteristics and behavior representation of fan circles.From seeking self-identity to seeking social identity,fans try to find a way of survival for fan culture in mainstream culture.The second chapter analyzes the interest chain formed by the fan circle using traffic as an attack method to interfere with public opinion,control public opinion,and guide public opinion.The form of cultural capital controlling public opinion,such as reporting and deleting contradictory opinions,swiping template comments,etc.;shifting the focus from blurring the truth to turning black and white to create rumors,and guiding public opinion by occupying the commanding heights of discourse.The third chapter analyzes the comprehensive motives from both internal and external aspects based on the behavior of the public opinion confrontation in the fan circle.The external reasons are concentrated at the level of technology and capital,and the internal reasons are the different preferences of individual fans,the competition for power and resources within the circle,and the pleasure generated in the process of confrontation.The fourth chapter is to reflect on the public opinion confrontation chaos in the fan circle and look forward to the development of the fan circle in the future,and put forward practical and feasible countermeasures for the current problems.