| As the world’s most popular sport and the most commercially valuable sports industry,soccer itself has a transcultural symbolic value.Soccer fans are a group born along with soccer,and from real-life fan clubs to the new media era,the phenomenon of gathering soccer fans is changing with the development of media.It is the latest evolution of soccer fan groups in the development of cyberspace,and their opinion expression strategies have changed significantly compared with those in the past,and their resonance mechanism has changed from the traditional "fan culture" groups.In this context,this paper raises the following questions: How do soccer fans express their opinions and demonstrate their behaviors in online circles? How do the resonances of fan circles generate? What kind of impact do these resonance mechanisms have on society? How to guide the negative impact? What are the issues that should be paid more attention to in the future public opinion management in cyberspace? In this regard,this study adopts literature analysis,content analysis and online ethnography as the research methods to conduct an in-depth study with randomly selected fan online circles as the research objects.The purpose of this study is to examine the opinion expression strategies and resonance mechanisms in soccer fan online group circles,to explore the social positive and negative functions generated by the resonance of soccer fan online group circles,and to propose corresponding countermeasures.In the introductory section,this paper provides a literature review of the concepts of online group circles,soccer fans,and resonance mechanisms,which provides theoretical support for the subsequent research.The second chapter of the paper explores the intrinsic characteristics and types of soccer fans’ online group circles,and finds that the intrinsic characteristics of the circles are influenced by the logic of identity,the logic of social platform operation and the "fan culture".In the third chapter of the thesis,based on the intrinsic characteristics of soccer fan online group circles and the participatory observation of online ethnography,we analyze the posting contents of several soccer fan online group circles and discover the opinion expression strategies of fan online group circles: ritualized and defensive positive expressions by opinion leaders,emotional mini-essays to construct collective memory,humorous flirtatious expressions,warring aggressive expressions,boiling nationalist discourse,anti-rice circle discourse expressions,and the silence of foreigners and divers,these opinion expressions embody a new behavior pattern of fandom groups in the circle grouped cyberspace,while these strategies interact with the resonance mechanism to jointly promote the cohesion and identity of the fan network circle groups.In the fourth chapter,based on participant observation and data mining,the author discovers two major resonance mechanisms in fan circles: emotional resonance mechanism and ephemeral association resonance mechanism,specifically emotional resonance includes emotional resonance and emotional infection,which are generated by fans through similar emotional experiences of the same football-mediated events,and ephemeral association resonance includes memory resonance and secondary opinion resonance.Chapter 5 of the thesis discusses the positive and negative impacts of fan circle resonance on society,and proposes relevant countermeasures to guide the resonance of fan group circles from negative to positive functions.In response to the negative function of soccer fan group circles,guidance approaches from laws and regulations,opinion leaders,and personal qualities are proposed,aiming to give more play to the positive function of fan group circle resonance and create a favorable soccer discussion environment;in the future research on public opinion of online group circles,the nature and temperament of the native interest of group circles need to be included in the factors influencing public opinion;in terms of opinion expression,it is necessary to grasp the group circle-oriented.In terms of expression of opinions,we need to grasp the way of expression of group circles to provide a strong competition between mainstream culture and subculture in the future.In future research,more emphasis can be placed on the temporal correlation resonance of online circles,and the object of research can be expanded from soccer matches in fan circles to large media events that affect social issues,in order to discover the multiple paths of resonance of online group circles. |
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