Research On The Challenges And Countermeasures Of Ideological And Political Education Structure In Universities In The Era Of Big Data

The particularity of the research object of ideological and political education requires that ideological and political education keep pace with the times and take the initiative to improve its pertinence and effectiveness with the help of emerging technologies.Big data,as an emerging technology for transforming society,has been widely used in all walks of life since its birth,promoting the continuous development of economy and society.Because of this,big data technology brings many new opportunities for the development of ideological and political education in colleges and universities,but also inevitably produces many new challenges.The integration of big data technology into ideological and political education in colleges and universities has changed the relationship between subject and object,and also injected fresh blood into the environment of ideological and political education in colleges and universities.Based on the basic principles of ideological and political education,combined with the basic characteristics of the era of big data,this thesis systematically analyzes the challenges and coping strategies of the ideological and political education structure in colleges and universities in the era of big data from five parts by using the research methods of summary and induction,theory with practice.The first part is the introduction part,which mainly expounds the background and significance of the topic.According to the existing literature,combined with the challenges and responses of domestic and foreign scholars to the ideological and political education in colleges and universities in the era of big data,a comprehensive analysis is made.From the perspective of the three elements of ideological and political education structure,namely subject,object and environment,this thesis analyzes the possible challenges under the background of big data era,and puts forward the main research contents and main innovation points of this study.The second part is on the basis of exploring the real reasons for the impact of the subject status of ideological and political education in colleges and universities,and puts forward that the subject of ideological and political education in colleges and universities should adhere to the subject status unwavering,update the concept of big data,improve the ability to apply big data technology,promote the integration of big data technology and humanistic care of ideological and political education in colleges and universities,in order to cope with the challenges of the era of big data.The third part focuses on the analysis of the challenges faced by the object of ideological and political education in colleges and universities in the era of big data.The object of ideological and political education in colleges and universities is that college students urgently need to master the data literacy necessary for survival in the era of big data,and then master the way of thinking of big data,correctly use big data technology,and help the object of ideological and political education in colleges and universities to overcome the challenges caused by the lack of data literacy by promoting the institutionalization of field rules of big data activities,so as to ensure the object of ideological and political education in colleges and universities.The fourth part is from the perspective of the environment,based on the analysis of the necessity of optimizing the environment of ideological and political education in colleges and universities in the era of big data,relying on the same direction of the ideological and political courses and the ideological and political courses,and forming a collaborative force with the concept of “ big ideological and political ” to create a positive social atmosphere and promote the mainstream ideology to occupy the dominant position of public opinion in order to cope with the increasingly complex environment of ideological and political education in big data.The fifth part is the conclusion part.Through the analysis of the three elements of the subject and object and the environment in the structure of ideological and political education in colleges and universities,we find the challenges that restrict the big data technology to improve the effectiveness of ideological and political education in colleges and universities,and provide theoretical support for the integration of big data into ideological and political education in colleges and universities.