Research On The Influencing Factors Of Graduate Students' Mobile Learning Behavior Based On APP Courses

AS the rapid development of the Internet and the current background of COVID-19,the highly structured traditional offline teaching mode has been unable to meet the personalized and diversified needs of graduate students for teaching resources,and the new learning needs have spawned the emergence of mobile learning based on APP courses.Mobile learning,which is always learning and everywhere learning,has excellent development opportunities and will certainly become the trend of education development in the future.Therefore,this study takes graduate students as the research object to explore what factors affect their learning behaviors in the process of mobile learning,which is not only conducive to enhancing the learning behavioral intention of learners and improving the learning platform,but also helpful for teachers to optimize mobile teaching.This study mainly combines Bandura's social learning theory and TAM model,and takes learning behavioral intention as an intermediate variable to explore the influencing factors of graduate students' mobile learning behavior.First of all,three factors affecting the mobile learning behavior of postgraduates based on APP courses are determined: individual factor,environmental factor and platform factor.Secondly,by referring to existing relevant scales,a questionnaire that is in line with the actual situation of this study is designed,hypotheses are proposed and verified,and the following conclusions are drawn: individual factors of learners(ability,interest-attitude,need-motivation)have a significant positive impact on mobile learning intention based on APP courses;Environmental factors(learning atmosphere,institutional orientation)have a significant positive impact on mobile learning intention of APP-based courses;Platform factors(faculty,course quality,technical support)have a significant positive impact on mobile learning intention based on APP courses;Mobile learning intention based on APP course has a significant positive impact on mobile learning behavior based on APP course.Finally,through correlation analysis and regression analysis,verify the correlation between factors and influencing factor framework;The framework and assumptions are verified through cross-analysis of individual gender,age,grade,school category,graduate level,etc.The results show that samples of different genders and grades have no significant effect on individual factors.Specifically,with the growth of learners' age,their learning needs,motivation,interest,attitude and ability all show an upward trend.There is a positive correlation between different graduate level and individual-need and motivation,as well as individual learning ability.Different graduate level has no significant influence on learning interest and attitude.To be specific,doctoral students have stronger learning ability,demand and motivation than master students.The more mature and easy to use the platform technology,the stronger the teachers,and the higher the quality of the course,the stronger the learner's willingness to learn.The more intense the learning atmosphere is and the learning results can be recognized by the system,the stronger the corresponding learning behavior will be,and the corresponding interest attitude and demand motivation will also increase.