Research On The Influencing Factors Of Contemporary College Students' Mobile Deep Reading Behavior

With the development of Information Technology,mobile reading has gradually become a major reading method for college students by virtue of its convenience,simple operation and diversified contents.As a reserve force of national human resources,college students' reading ability and habits are related to the future development of the country and the nation.The shallow reading phenomenon of contemporary college students in the process of mobile reading,such as lack of concentration,arrogance,lack of thinking,and trend towards entertainment,has become increasingly prominent.This kind of frequent shallow reading behavior affects the improvement of college students' comprehensive accomplishment.Under this background,This paper takes the group of college students as the research object,and it has theoretical and practical significance to study the influencing factors of their mobile deep reading behavior and how to promote mobile deep reading among college students.Firstly,this paper defines the related concepts of mobile reading behavior and deep reading,and sorts out the existing research situation of mobile reading behavior,including mobile reading motivation,influencing factors,customary preference,social cognition,coping strategies and so on,from reading participation theory,heart flow theory and socialized annotation behavior to extract the standard of measuring deep reading,and to explain the value of deep reading.Secondly,according to the theory of "three bodies",5W linear communication model,reading motivation theory and social cognition theory,this paper analyzes the factors that affect college students ' mobile deep reading behavior from two aspects of reading subject and reading object,and puts forward corresponding hypotheses.Thirdly,combined with the in-depth interview and the relevant research design questionnaire and investigation,using SPSS software to carry out statistical analysis of the collected data to verify the hypothesis,the results show that reading scenes,reading contents,reading motivation and reading efficiency all affect the occurrence of mobile deep reading behavior to varying degrees;In the reading scene,the library and the study room have a significant positive influence on the moving depth of reading participation,the reading content has a significant positive impact on the depth of reading participation,learning and improving the reading motivation of personal accomplishment is very significant positive impact on mobile depth reading participation,reading efficiency significantly positive impact on mobile depth reading participation.Finally,according to the empirical conclusion,this paper puts forward relevant suggestions to promote the mobile deep reading behavior of college students from the two aspects of reading subject and reading object: cultivating reading thinking habits;paying attention to reading annotation operation and actively using reading tools;fragmented cell reading to strengthen self-monitoring of reading;strengthening the value of reading content and optimizing the form of reading materials;technological innovation in reading scenarios to enhance mobile reading experience.