Based On The Technology Acceptance Model Of Graduate Student The Influence Factors Of Mobile Learning

With the rapid development of wireless network technology and smart phones, tabletcomputers and other mobile devices the comprehensive popularization, gives birth to a newapproach to learning--mobile learning. Mobile learning as a new approach to learning, becauseof its features is not restricted by time and place, compared with the traditional learning styleshow the huge superiority, make it become one of the hot spots in the world of education reformand development. According to the survey the age of18to30years old for the main user groupsof mobile learning, and undergraduate and graduate students due to the flexible thinking,imaginative, and willing to accept new things, become the main target of mobile learning.However, domestic scholars mobile learning research focused on college students, comparedwith college students graduate of learning styles and learning content have a big difference thegraduate student study in mobile users also occupies the important proportion, so it is necessaryto understand the influence factors of mobile learning to use willingness for graduate students.This study was to investigate the factors affecting the will of graduate student to use mobilelearning, so as to provide reference data for mobile learning related theory and to promote thedevelopment of mobile learning through practice research. This study analyzes the Technologyacceptance model model, the factors influencing mobile learning theories, lay a theoreticalfoundation for this article, According to the TAM model building the initial model, the factorsthat affect mobile learning, and proposes the corresponding research hypothesis. the last on thebasis of this model design graduate student mobile learning factors questionnaire, and the usergraduate student of shandong normal university as the research object, By questionnaireinvestigation into graduate mobile learning factors, the survey data are analyzed by Spss19.0andAmos20.0.Through the analysis obtains the following conclusions:（1）there is significant positivecorrelation between graduate students perceived usefulness of mobile learning and perceived easeof mobile learning;（2）there is significant positive correlation between the graduate studentsperceived usefulness of mobile learning and the use of mobile learning attitude, at the same timegraduate students perceived usefulness of mobile learning and the use of mobile learningbehavior intention there is also a significant positive correlation;（3）there is no significantpositive correlations between graduate students perceived ease of mobile learning and the use of mobile learning attitude, this is an important and interesting finding of this study. In most of theexisting study, perceived ease of use for people to accept the new information technology willhave a significant impact;（4）there is significant positive correlation between graduate studentsperceived entertainment of mobile learning and the use of mobile learning attitude;（5）there issignificantly positive correlations between resource optimization and the use of mobile learningattitude;（6）there is significant positive correlation between social influence and the use ofmobile learning attitude, at the same time, there is also a significant positive correlation betweensocial influence and the use of mobile learning behavior intention;（7）there is significantlpositive correlations between social influence and graduate students perceived usefulness ofmobile learning;（8）there is significant positive correlation between the use of mobile learningattitude and the use of mobile learning behavior intention.