Research On The Current Situation And Influencing Factors Of College Students' Mobile Learning Based On Micro - Letter

With the rapid development of science and technology, the innovation of new media tools,mobile learning arises at the historic moment. With its characteristics of overing the space and time limit and convenient rich, mobile learning was deeply loved by students. At the same time,mobile learning has received extensive attention in the field of education, and become an important way of learning. WeChat serves as a new kind of mobile phone client instant messaging application, developing very rapidly, and get the favour of the active thinking of college students, and college students has become a mainstay of WeChat users. So it is necessary to research the present situation and influence of mobile learning based on WeChat among college students.After combing the domestic and foreign relevant WeChat and mobile learning systematically, on the basis of related research, I have draw lessons from the TAM model, and have increased the learning resources, media, learning environment, social influence, perceived entertainment five variables, combined with the original TAM model of perceived usefulness,perceived ease of use, using attitude and behavioral intention of four variables, build the factors that affect college students’ mobile learning based on WeChat model, and proposed the corresponding assumptions. Then, with the students of qufu normal university as the research object, I designed questionnaire of the current situation of college students based on WeChat mobile learning and influencing factors. On the reliability and validity of sample questionnaire analysis and make changes, I got the final questionnaire and investigated for the object of study.Finally, I adopted Spss19.0 and Amos20.0 data analysis software on the questionnaire survey to obtain the relevant data are analyzed in detail.The results show that the learning resources and social influence are positive factors on college students’ perception using We Chat for mobile learning useful; Media and learning environment are positive factors on college students’ perception using WeChat for mobile learning ease of use; Learning resources is positive factor on college students’ perception using WeChat for mobile learning entertaining; College students perception using WeChat for mobile learning useful, entertaining positive influence on college students’ attitude toward the use of mobile learning based on We Chat; College students perception using WeChat for mobile learning the ease of use of positive influence on college students’ perception using WeChat for mobile learning useful and entertaining, and has no obvious effect on attitude to use; College students’ attitude toward the use of mobile learning based on WeChat positive influence on college students based on behavioral intention of WeChat mobile learning, and students’ perception using WeChat for mobile learning useful, and has no significant effect on behavioral intention.Finally, combining with the research conclusion, I put forward some valuable Suggestions for the development of mobile learning based on WeChat, from improving college students’ understanding of mobile learning, strengthening the construction of WeChat public platform of resources, improving the network conditions and giving play to the role of the guidance of teachers in colleges and universities, promoting the effective utilization of resources, etc.