"Cloth Sales" And The Socio-Cultural Change In Dali Village,City Of Jining Shandong Province

Since the reform and opening up,China's rural areas have been in a constantly changing environment.Facing the impact from the outside world and based on different social and cultural environments,Chinese farmers have gradually realized the transition from passive choice to active choice.They began to actively explore the way of village development and made different livelihood choices,followed by the changes of rural social culture.In the 1990 s,there was a trend of cloth sales in Dali Village,city of Jining Shandong Province,which led the villagers and nearby villages to join in one after another,and gradually formed a large-scale operation of "taking the village as the bazaar and the home as the shop ".In this research,the author takes Dali Village city of Jining Shandong Province as the field,from the holistic perspective of anthropology,guided by the theory of social cultural change,and comprehensively uses the methods of field work and literature research to make an ethnographic study on the cloth management of this village.By reviewing the history of cloth Management in Dali Village for more than 30 years,this paper explores the impact of cloth management on the social culture of Dali Village.Specifically,there are three clues in this study,peasants,cloth and the changing social culture.This paper describes and analyzes the three aspects in the background of China's economic and social changes,and points out that peasants' economic behavior and social culture interact with each other.People are deeply shaped in the interaction with social culture,which in turn affects social culture in various choices and adaptations.This paper is mainly consisting of introduction,three chapters and conclusion:The introduction briefly introduces the research background,research significance and research methods of this study,reviews the relevant research,and tries to describe and analyze cloth business activities;The first chapter introduces the natural environment and social environment of Dali Village,and shows the unique environment of cloth business.The second chapter,describe the development and analyzes the motivation of the cloth business.Based on the scale of the cloth business,the flow of peasants and the transformation of peasants' identity,the process of cloth Management in Dali Village is divided into three stages,exploration,steady development and transformation.At different periods,villagers have made different choices and adaptations under the influence of various factors from inside and outside the village,such as survival pressure,business tradition,social relationship network and market impact;The third chapter analyzes a range of impacts on the cloth business,such as the renewal of the concept of land,the reform of agricultural property right system,the renewal of lifestyle and the adjustment of social relationship network.The conclusion part briefly analyzes and summarizes the relevant contents of peasants,cloth and social cultural changes,and looks forward to the development of Dali Village's cloth management.The research significance and value of this paper are reflected on two aspects: on the one hand,under the changing environment of the times,the vast rural areas are also facing unprecedented social cultural changes.How peasants should deal with the changes at present and where farmers will go are all issues that need to be paid attention to at present.Guided by the theory of social and cultural change,this paper explores the relationship between cloth management and social cultural change,which can help people understand the changing countryside,and then provide help for the construction of the theory of rural social cultural change.On the other hand,in terms of the practical significance of the research,Dali Village represents a village that spontaneously explores and changes the way of livelihood under the changing background,which has its own uniqueness and universality.Although this kind of villages cannot represent the rural areas of the whole country,it is represented in village that spontaneously changes their livelihood.They all have similar development processes and face similar opportunities and challenges,so they can provide case experience for the construction and development of rural areas in the new era.