Research On The Precise Communication Of Chinese Wushu Internationalization Under The Culture Going Out Strategy

As a form of international cultural exchange,the international spread of Chinese martial arts began in modern times and developed in the contemporary era.On the one hand,it shoulders the strategic responsibility of my country's cultural “going out”;on the other hand,it is the inevitable extension of foreign exchanges in the field of sports culture after my country's social and economic development has been achieved.It is also an inevitable extension of foreign exchanges in the field of sports culture.The powerful measures of the invasion actively promote Chinese martial arts culture to the world by investing in the development of cultural industries,updating communication technologies,and innovating organizational management models,so as to achieve the functions of safeguarding national cultural security and enhancing national cultural soft power.Since its inception,after decades of development,Chinese martial arts have been greatly improved at the level of competition and influence.However,it is undeniable that in the process of "going out",there are still major problems in terms of communication methods and communication environment,as well as communication concepts and communication capabilities.Nowadays,with the development of algorithms,artificial intelligence,big data,Internet of Things and other technologies deeply embedded in the daily life of society,the term "precision" has gradually appeared in various disciplines.In the sense of communication,"precision" refers to the high degree of agreement between the content of the communication and the target of the communication.In accordance with such technological dividends,the strategy of the international communication of Chinese martial arts should increasingly move towards the trend of "precise communication".This is because the precise communication in the data age may have a subversive impact on the Chinese martial arts communication paradigm,such as improving the overall effect of Chinese martial arts international communication,changing the content of Chinese martial arts international communication,and subverting the communication process of Chinese martial arts international communication.Therefore,this article is based on the research context of the era of data dissemination,using literature study,case analysis,and comparative analysis to explain the evolution of Chinese martial arts international communication strategy,and analyze the current process of Chinese martial arts "going out" Based on the many problems that existed in the Chinese martial arts,combined with the emerging technology theories of current communication studies,from the four perspectives of precise identification,precise production,precise push,and precise participation,a precise communication system for the international dissemination of Chinese martial arts has been constructed and put forward on this basis A specific path of practice.The article is divided into three parts: introduction,main text and conclusion.The main text has four chapters.Through the combing of literature and theoretical analysis,the article closely focuses on the accurate communication of the international communication of Chinese martial arts.The first chapter is the introduction,focusing on answering the reason and significance of the research on the precision communication of Chinese martial arts internationally.On this basis,interpreting the concept and theoretical connotation of Chinese martial arts and precision communication,and sorting out and summarizing relevant domestic and foreign researches.Results.At the same time,this part clarifies the research ideas,theoretical basis,methods and innovation points.The second chapter mainly explains the relationship between the cultural "going out" strategy and the international spread of Chinese martial arts.It is believed that the two are a relationship of "introducing each other and serving each other".On the one hand,the international spread of Chinese martial arts can shoulder the responsibility The important mission of national cultural security,the enhancement of national cultural soft power,and the promotion of the structural upgrade of China's cultural industry are all necessary factors for cultural "going out";on the other hand,the cultural "going out" strategy has not only expanded China The globalization and organization of martial arts has also promoted the development of Chinese martial arts in the direction of science and sportsThe third chapter mainly examines the current obstacles to the international communication of Chinese martial arts under the cultural "going out" strategy,which are mainly reflected in the differences in context and culture,inaccurate communication goals and dislocation of needs,lack of communication innovation and insufficient capabilities,etc.,And these are exactly where the precise communication rests.The fourth chapter mainly analyzes the technical basis of precision communication and the significance of promoting the international communication of Chinese martial arts,which is mainly reflected in the improvement of the overall effect of the international communication of Chinese martial arts,subverting the main content of the international communication of Chinese martial arts,and reforming the Chinese martial arts.The main process of international communication,etc.The fifth chapter mainly focuses on the in-depth study of the system construction of the accurate communication of Chinese martial arts under the cultural "going out" strategy.It is proposed to replace the traditional "5W" model with the "precise 7R" model.At the same time,the framework of the international precision communication system of Chinese martial arts is explained.Finally,it is constructed from four perspectives: precise identification,precise production,precise push,and precise participation.Developed the specific and precise communication system for the international communication of Chinese martial arts,and proposed the corresponding practice pathThe sixth chapter is the research conclusions,shortcomings and prospects.A systematic review of the main points of the article,possible deficiencies and areas that need to be improved and optimized for future research.