Analysis And Countermeasures Of Communication Status Of Chinese College Volleyball League From The Perspective Of New Media

The China University Student Volleyball League is approved by the China University Sports Association and sponsored by the China University Volleyball Branch.It is currently the highest level of volleyball in colleges and universities.This article from the new media communication perspective,from the Chinese volleyball league college students basic situation,the basic present situation carries on the analysis of mass media,summarizes the main problems faced by the Chinese University Student Volleyball League's communication process,and finds out the new media environment The main path and countermeasures for the spread and development of the Chinese University Student Volleyball League are to promote the future of the Chinese University Student Volleyball League towards a sound and sustainable development path.Conclusion: 1.The China University Student Volleyball League has the role of promoting the development of China's college sports,prospering the volleyball market,and promoting the spirit of women's volleyball.Therefore,it is of great significance to enhance the communication of the league.2.New media communication plays an obvious role in enhancing the communication of the Chinese University Student Volleyball League.3.The Chinese University Student Volleyball League takes advantage of the unique advantages of universities to better disseminate CUVA events;4.The status of new media communication of the Chinese University Student Volleyball League: the single content supply of online media cannot meet the needs of the audience;mobile media has its own The live broadcast system and mobile APP,multi-platform and multi-channel media promotion have increased the exposure of the league;in TV media,there are very few event broadcasts and news reports,showing weakness.5.Analysis of the effectiveness of the main communication channels of the new media of the Chinese University Student Volleyball League: among the network media,video websites can attract the public's attention most.In the way of mobile media,we should make full use of new technology to expand the spread of games and expand the spread of CUVA.6.The following problems exist in the dissemination of the Chinese University Student Volleyball League: the level of the participating teams is uneven,and the game viewing is poor;there are fewer media publicity channels,and the promotion methods are relatively backward;the level of market operation is low,and the commercial value is not high.Suggestions: 1.Actively use new media communication methods to enhance the spread of the Chinese University Student Volleyball League.2.Fully explore potential audience groups and expand the proportion of volleyball population.3.To improve the athletic ability of college students and promote the integration and improvement of the Chinese college volleyball league with other elements.4.Pay attention to the choice of communication strategy,network media,pay attention to the video resources release;In terms of mobile media,should have a strong ability to control new media tools and use completely new technologies to enhance the communication of the Chinese University Student Volleyball League.5.College teams,college sports associations and event operators work together to strengthen industrialization operations and build their own brand image.