| On February 27,2015,the "China Football Reform and Development Overall Plan" reviewed and approved by the central government pointed out: "Promote the healthy and stable development of clubs,and actively cultivate stable fan groups and urban football culture." Although the fan cultures of different clubs have their own characteristics,the sense of identity and belonging of fans has become an important indicator to measure the development of the club and the construction of football culture.This research is based on the basic theories of physical education and sociology.It takes the fans of Jiangsu professional football club as the survey object,combines the relevant theories and research results of fans,identity,professional football and fan culture,and elaborates through the literature method and questionnaire survey method.Based on the development history and construction process of Jiangsu professional football club's fan identity,it is concluded that the cultural identity of Jiangsu professional football club fans is based on the national collective identity,nationalist identity and regional cultural identity.In this paper,by participating in the observation method and online ethnography investigation and research methods,we conduct offline field surveys on the scene of Jiangsu professional football club matches,and conduct online online field surveys on Sina Weibo,Live Bar Sports APP,and fans' social groups.Field research summarizes the reasons for the construction of the identity of the club fans,and in-depth exploration of the positive and negative factors that affect the identity of the fans of professional football clubs.The following conclusions are drawn:(1)The cultural identity of Jiangsu professional football club fans has the characteristics of patriotism,national collective feelings,and regional cultural concepts.It has a distinctive representative in the construction of the cultural identity of Chinese professional football club fans.Therefore,the cultural identity of the majority of fans and audiences is constructed The history and causes are universal.(2)Fans integrate into the fan community through live watching games and cheering activities,and join the local fan association to gain a sense of identity and belonging.Using new media apps to participate in fan community communication is an important way to gain identity.New media apps are The main way for fans to participate in football cultural life.(3)The positive factors influencing the construction of club fans' identity are composed of player's cultural identity,fans' spiritual beliefs and club competition results;build a club culture with local characteristics,strengthen the fighting spirit and professional attitude of clubs and athletes,and eliminate “match-fixing” The occurrence of bad behaviors such as "","tacit ball" is an important factor in promoting fans' sense of identity.(4)The development of the professional football industry must conform to the objective laws of sports economics and the development of football itself,and ensure the healthy,stable and sustainable development of professional football clubs;it is necessary to adhere to the neutralization of the club name and create a positive fan culture The stand culture gradually enhances the fans' sense of identity and loyalty. |
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