Research On The Way Of Depict And Spread The Women Image In Chinese Teleplay Of "Her Theme"

TV drama serves as a popular art form as well as the important communication content and medium all the time.With wide audience and authoritative media influence,TV dramas can bring audiences constant resonance and guide social consensus through the communication of media messages.Under the context of the "She-economy",in the last decade we have seen a great increase in the number of domestic "She-themed" TV dramas,which all regard female discourse,female independence and growth exploration,and female independent spirit development as the main topics of creation;furthermore,these TV dramas have gradually occupied half of the domestic TV drama market with absolute output advantage.Thanks to putting emphasis on social reality and on female hot topics,these "She-themed" TV dramas enjoy great popularity among female audiences and have become a type for TV dramas with high ratings and attention.While watching "She-themed" TV dramas,audiences can have strong empathy for certain important characters and episodes in them and this kind of empathy in turn will make contribution to the emergence of new social consensus.There's no doubt that the study of domestic "She-themed" TV dramas has become one of the key research topics in the academic circle,and the study and analysis of female image in domestic "She-themed" TV dramas is of practical significance not only to the spread and development of these TV dramas themselves,but also to the development of other contemporary TV dramas;meanwhile,the research and analysis of the suggestions on the creation of "She-themed" TV dramas is also helpful to promote the healthy development of TV drama products and to reach social consensus.By focusing on the female image in domestic "She-themed" TV dramas,this paper analyzes and demonstrates the creation and communication of female images in domestic "She-themed" TV dramas from the perspective of communication in combination with such disciplines as semiotics,psychology and film art;besides,research methods like documentary analysis,case study and interview method are utilized in this paper.Literature analysis is used in the introduction to collect relevant literature from multiple perspectives,which broadens the horizon of the study,increases the research perspectives,and improves relevant materials.The main text of this paper is divided into five parts.Specifically,the first part provides an overview of domestic "She-themed" TV dramas,makes a clarification of the concept of "She-themed" TV dramas,and conducts a classification.The second part puts emphasis on the presentation and construction of female images,makes analysis of the female images in "She-themed" TV dramas,and examines the characteristics and presentation methods of female images in each genre.In the second part,the study makes a creative utilization of the communication of female spirit to classify and analyze the female images of each genre,and summarize the general rules and advantages of female image presentation.As for the third part,based on the time domain of coding and decoding theory,this study takes the domestic "She-themed" TV series,Nothing but Thirty,as a case study,makes a detailed discussion on the encoding manners and distribution channels of female images and audiences' decoding methods,and this part serves as the main research content of this study.The fourth part starts with the elaboration of factors influencing the coders and decoders,and then combines the results of in-depth interviews and online data so as to sort out the factors influencing the creation and spread of "She-themed" TV dramas.On the basis of the above main research contents,the fifth part makes a summary of constructive suggestions on the deficiencies in the creation and communication of female images in domestic "She-themed" TV dramas.In the fifth part,in order to achieve a more extensive and profound communication effect of domestic "She-themed" TV dramas,three constructive suggestions on the creation and communication of characters in "She-themed" TV dramas are put forward in this study in according to the encoder and distribution channels.It is expected that the study of domestic "She-themed" TV dramas will serve as a guide and reference for the creation of female characters,thus enabling domestic "She-themed" TV dramas to develop in line with meeting audience expectations and conforming to the trend of the times.It is also hoped that the research method and content of this study can provide relevant reference for the study of image creation and communication in other TV dramas of different genres.