The Influencing Factors Of College Students' Rural Employment Intention In The Context Of The Rural Revitalization Strategy

The continuous expansion of the scale of higher education has exacerbated the contradiction between the supply and demand of college students' employment,and under the background of the post-epidemic era,college students' employment in cities is even more difficult.At the same time,the continued promotion of the rural revitalization strategy is facing a talents bottleneck,and rural development is in urgent need of intellectual support.Promoting college students to work in rural areas is not only a feasible strategy to solve the employment problem of college students,but also a reasonable measures to alleviate the talents contradiction in rural.Improving college students' intention to work in rural areas is an effective means to promote their rural employment behavior.Therefore,it has great significance to explore the influencing factors of college students' rural employment intention.The thesis uses the push-pull theory as the research foundation to explore the factors that affect college students' intention to work in rural areas.The research takes the 2020 college graduates in Hunan Province as the research object.First,descriptive statistics are performed on the data obtained from the questionnaire to understand the current situation of college students' rural employment intention,and then the differences in the rural employment intention of college students with different individual characteristics are discussed,and use the optimal scale regression to explore the influencing factors of college students' rural employment intention,and finally discover and summarize the mechanism of influencing factors through the structural equation model.The research conclusions of the thesis are as follows:(1)College students' current rural employment intention is at a low level;(2)College students with different individual characteristics have different rural employment intention,and the significance of the differences is quite different;(3)College students' intention to work in rural areas is affected by the following factors:Urban push(policy effectiveness),Rural pull(rural living costs,rural prospects,local government support),Urban pull(urban salary income,urban material conditions),Rural push(professional matching,parental attitudes),Individual factors(number of brothers and sisters,political outlook,family income)and Intervening obstacles(distance,cultural differences);(4)There are differences in the paths and forces of different factors influencing college students' intention to work in rural areas,and there is an interactive relationship.Among them,local government support is the most powerful positive influencing factor,and parental attitudes are the biggest obstacle to the generation of college students' intention to obtain employment in rural areas;(5)Different factors have different functions in the mechanism of action.Parental attitude is the most powerful intermediary variable,government actions are powerful thrusts with the help of indirect paths,and individual factors are a source of strength that cannot be ignored.Based on the research conclusions,the thesis proposes to Aim at the rural revitalization strategy,formulate rural employment training programs for college students,publicize the rural revitalization strategy,advocate multi-party support,rely on the rural revitalization strategy,create a good employment environment in rural areas.At the same time,it is advocated that schools should guide students' rural employment outlook,strengthen their sense of responsibility for rural revitalization,and provide appropriate resource support;encourage college students to actively abandon bad psychology and exercise rural employ ability,and college students' parents should change their ideas actively.