Investigation And Analysis On The Development Of Mass Sports In Guangyuan City,Sichuan Province

Research purposes:Starting with the analysis of the main participants of mass sports in Guangyuan,this paper investigates the factors that affect their participation in mass activities,their demand for mass sports and the demand for various sports events,and explores the main factors that affect the demand for mass sports in Guangyuan,and the preliminary analysis of these factors,in order to further find the constraints of the development of mass sports in Guangyuan,to the case,Guangyuan Mass sports to a higher platform.Research method: After reading a large amount of literature,a set of questionnaires were constructed to investigate the basic characteristics of mass sports participants in Guangyuan City,the behavioral characteristics of mass sports participants in Guangyuan City,and the situation of mass sports organizers and managers in Guangyuan City.,And put the questionnaire into an Excel table to analyze the data of the questionnaire.Research results:(1)Guangyuan City's mass sports participants are mainly males and young people.The age distribution shows a phenomenon of "two ends and a small middle".The occupation distribution is mainly students and the elderly.The higher the degree of education,the more people will participate in physical exercise.(2)People like to participate in sports events that are simple and easy to master,and are not subject to site restrictions and low equipment requirements.Among the people who participate in exercise,strengthening the physique is the main purpose of participating in exercise.(3)In recent years,Guangyuan City's sports industry has developed rapidly,and people's consumption tendencies have gradually become apparent,which has further promoted the diversification of the economic structure,and the value of the industry has gradually increased.In the future,we will actively guide the cultivation of market players,match-up and introduce projects,and lead enterprises to enter the sports industry.Sports consumption is mainly for material consumption,while spiritual consumption is less.Participants' consumption concepts need to be improved.(4)Units and schools around residential houses do not open their own venues for residents' activities.Government planning is not enough,the venues are insufficient,and the hardware of sports facilities is insufficient.Research conclusions:(1)All units should attach importance to the physical fitness of middle-aged people,with the goal of improving the fitness level of employees and enriching their leisure life.(2)Consider vigorously attracting social investment.In the process of rebuilding state-owned sports land,we should emancipate our minds,learn from the practice of using land for funds in other regions,and exchange land that cannot be developed for funds and projects.(3)Mobilize school physical education teachers at sports activity sites around the community to actively participate in and guide mass sports activities in order to solve the problem of lack of sports technical instructors at mass activity sites.(4)Government departments should strengthen cooperation with news agencies and increase publicity for the participation of the people in Guangyuan City in mass activities.(5)Build a new brand of mass sports based on the landscape;(6)Give full play to traditional advantages and make a new name for mass sports.