A Comparative Study Of The Image Of Female College Students In Self-presentation And Media Reports

With the popularization of higher education in our country,the enrollment scale of colleges and universities has expanded year by year,and the number of female college students has increased accordingly.So far,the proportion of female college students has exceeded 50%.The superposition of multiple factors such as group size,gender,age,identity,etc.,has made women's universities a group with considerable social attention.Correspondingly,media reports on female college students are increasing day by day,but the negative trend is more obvious.Has this negative tendency changed in social media? This is a question worth exploring.Using content analysis and comparative research methods as the main research methods,through comparative analysis of the self-presentation of female college students in Douyin and media reports,it is found that the images of female college students in self-presentation are mostly beautiful,confident and generous,extroverted and lively,and humorous.Funny,versatile,entertaining and leisure life or hard-working learners;media reports on female college students pay less attention to their appearance,and pay more attention to their social role images,focusing on the victimization,passive cowardice,and safety consciousness of female college students A weak negative image or a positive image of being independent,self-reliant,helpful,and enthusiastic about public welfare.Further comparative analysis found that female college students in official media are mainly positive images,which have a certain commonality with the images of female college students in self-presentation;female college students in market-oriented media are mainly negative images,which are similar to female college students in self-presentation.There are obvious contrasts in the image.Regardless of whether it is self-presentation or female college students in media reports,there are media biases of varying degrees on Douyin.Among them,female college students in self-presentation mainly beautify their appearance and entertainment and leisure.Over-emphasizing appearance beautification may strengthen the stereotype of women as the "watched";excessive presentation of entertainment and leisure weakens the academic and professional work of female college students.Efforts and potential for development.In media reports,there are more images of female college students who are victims,passive,weak,and weak in security awareness,which may strengthen the gender bias of women as weak.In short,the over-beautified and simplistic image and the over-negative image deviate from the basic principles of truth and objectivity,and both are manifestations of media bias.The idealization and simplification of the self-presentation of female college students in Douyin is the result of self-expectation,social expectation,and their joint action and mutual negotiation;the negative image of female college students in media reports is the presumption of news value,the drive of economic interests,and the social male Cultural orientation and other factors.In order to reduce the biased presentation of female college students on social media,female college students should further enhance their self-awareness,cherish and make good use of their right to speak,not only pay attention to the display of appearance,but also pay more attention to the expression of character and talent;not only show the richness of daily life,but also more important Demonstrate diligence and studious in learning and practice;not only present the reality of female college students' plight,but also show female college students' self-improvement beyond the predicament;the media must be guided by journalistic professionalism and social responsibility to reduce the presupposition of news value and the drive of economic interests And the interference of gender prejudice,and strive to present the image of female college students in a comprehensive and fair manner.