The Trend And Countermeasures Of Dry Fruit Packaging In The New Retail Era

With the advent of the new retail era,commodity packaging is no longer limited to the traditional meaning of the protection of products and the basic functions of information transmission,becoming the carrier of all things interconnected and an important link in the optimization of supply chain.Starting from the current situation of dry fruit packaging in the new retail era,this paper explores the design of dry fruit packaging which is really suitable for consumers’ needs.With the advantage of all channels and platforms in the new retail era,the packaging of dried fruit products can be more convenient and quick,green and environmental friendly into people’s lives.This article focuses on the changes in design patterns,structures and materials of dried fruit packaging in the new retail environment.It is divided into four parts.First,find out the problem.The concept of the new retail era is interpreted,and the characteristics and problems of the dry fruit packaging design under the new retail era are summarized,and the changes of dry fruit packaging in the new retail era are expounded.Second,the status of the investigation.A questionnaire survey was carried out on the design of dry fruit packaging in the process of consumer use,and the data were calculated and the problems were summed up,and the next step analysis was prepared.Again,the analysis of the problem.Through research and analysis of the survey data,the reasons for the change of positioning of dry fruit packaging in the new retail era are discussed.Combined with specific data,the future development trend of dry fruit packaging is expounded.Finally,we study the countermeasures.On the basis of the results of the above investigation and analysis and the background of the new retail era,a set of concrete schemes for the packaging of dried fruit are designed,and then the measures to solve the problem effectively in the design process of the future dry fruit packaging and the strategies to cope with the market change are summarized and summarized.On the one hand,the above research will broaden the theoretical horizon of modern packaging design,and arouse the society,enterprises and designers to pay attention to and explore the new concept of dry fruit packaging in the new retail era.On the other hand,it will build more operational bridges for the integration of technology and packaging.