Research On AR Interactive Coffee Packaging Experience Design Based On New Retail

In the era of Internet experience economy under the background of new retail,efficient and high-quality experience will become a new advantage for attracting consumers.Enterprises must realize the transition from "product-oriented" to "consumer-oriented".With the help of5 G technology,the newly developed application of augmented reality technology provides an opportunity for packaging design innovation and provides new ideas for improving the user experience of packaging.AR technology fundamentally changes the interactive relationship between users and packaging,makes packaging design enhance the product,and promotes the upgrade of consumer experience.At the moment,domestic and foreign theoretical literature on AR interactive packaging design is relatively small.And there is no more systematic research framework,but there are a large number of landing design cases at home and abroad.In this context,this topic is based on the development trend of new retail,takes coffee packaging as the object,implements the usercentered design concept,focuses on the possible interaction behaviors between target users,virtual models and real environments,and uses The methods and tools of user experience explore user needs,reconstruct the consumption environment,and study how to apply AR technology in packaging design to improve user experience in offline channels of the retail industry.Finally,at the theoretical level,for the offline retail industry,it proposes a user experience-based coffee packaging design strategy and method driven by AR technology,and explores how to bring a richer experience content and a smoother experience to packaging users in the information age process.At the practical level,AR applications are developed and designed for the main scenarios and packaging of coffee retail,and interactive packaging design schemes with a high degree of virtual and real combination are formulated to bring consumers a new consumption experience.This topic is based on the new retail exploration of AR interactive coffee packaging experience design,which is mainly divided into three parts.First of all,based on the background of new retail,sort out the proposal,development,characteristics and trends of new retail,and summarize the current situation of AR interactive packaging design.From the perspectives of marketing strategy,brand value,consumption upgrade,etc.,it discusses the impact and effect of the immersion,multi-sensitivity,and interactivity of AR interactive packaging on the offline channels of new retail.Second,it is an iterative process to determine the AR interactive packaging design process based on the user experience method.Based on the user-centered approach,the AR interactive coffee packaging market and user research are conducted and the user experience method is used to systematically analyze coffee According to the needs of consumers,we will discuss the opportunities and guidelines that the application of augmented reality technology brings to interactive packaging design,and then summarize and summarize the principles,methods and strategies of AR interactive coffee packaging design.Third,from user analysis,user role construction,etc.to competitive product analysis,visual design,interactive design and other design processes,the user experience method of AR interactive packaging has been innovated.In the process of the topic practice in the last chapter,the design process of AR interactive coffee packaging,more comprehensive design research methods,design details and divergence,and innovation in user experience design can provide reference and reference for similar packaging design projects.