Research On Pricing Decision Model Of D Refueling Platform Considering Network Externalities

With the deepening of supply side reform and the development of information technology,it has become an inevitable trend to shift from consumer Internet to industrial Internet.Under the background of the world’s unprecedented changes in a century,the international economic situation is down,the global energy price remains high,and the ownership of civil vehicles in China is huge.The refueling platforms such as didi refueling and owner states that use the Internet to integrate bilateral resources have attracted more and more attention.Under the influence of network externalities,the utility obtained by users of bilateral platforms is related to the size of users on both sides.When enterprises pursue the best benefits of the platform,the pricing structure of the platform for users on both sides is different.How to formulate a reasonable pricing strategy is very important for enterprises.Although there has been research on platform pricing at present,due to the short development time of refueling platform,there is no research on pricing decision specifically for refueling platform.At present,the pricing of refueling platform enterprises also depends on empirical decision-making and lacks certain theoretical support.Based on the monopoly Armstrong model and Hotelling competition model,this paper only analyzes the impact of network externality under monopoly conditions,and analyzes the impact of network externality under competition conditions,in addition to the degree of service differentiation Considering the number of transactions and social cost,build and solve the pricing model when the platform obtains the maximum profit,obtain the influence of various influencing factors on the most influential decision through derivation,verify and observe the influence law and degree of various factors on various optimal decisions through data simulation,draw the conclusion of optimal decision and put forward decision suggestions to the refueling platform,It provides a reference for D refueling platform to make the optimal pricing decision in different scenarios.The innovation of this paper is to combine the actual situation of enterprises,study the pricing strategy of refueling platform from the perspective of bilateral market,and consider the social sharing behavior of users through the community.Therefore,the model includes the social cost factor that should be considered by socialized bilateral platforms;At the same time,corresponding suggestions are given for the problems of D refueling platform.