Taking the packaging design of Hakka “Dou Guan” fermented bean curd as an example,this paper explores how to apply Chinese traditional design elements to food packaging under the multicultural background,highlighting the traditional cultural connotation.The paper is divided into four parts.The first chapter of the paper sorts out the relevant literature,summarizes the research background,research significance,research status at home and abroad,and research methods of the topic,which provides an effective clue and guidance for the research and practice of the topic.The second chapter of the paper studies and redefines the concept of food packaging design,summarizes the characteristics and style design concepts of similar food packaging design in different periods,and provides corresponding theoretical support for the creation of “Dou Guan”.In the third chapter,the concept and classification of Chinese traditional design elements are studied and analyzed,and its practical value and significance in food packaging design are analyzed in many aspects and in depth by using the method of case analysis.The fourth chapter of the paper is the key and difficult points of writing.The author expounds in depth the packaging design practice of Hakka “Dou Guan” fermented bean curd food.Firstly,the author expounds the creative background and significance of the graduation design work “Dou Guan”.Secondly,the creation is divided into two sections: static graphic design and dynamic interactive design.The previous investigation method and the historical origin,inspiration and creation process of “Dou Guan” fermented bean curd are discussed in detail.Combining the traditional design elements with Hakka regional culture,the packaging design idea of Hakka “Dou Guan” fermented bean curd is put forward under the framework of sensory experience and digital painting theory,which provides first-hand data for the paper writing.Then,the innovations of the works are classified and written.Finally,it realizes the design concept and practical application of taking Chinese traditional design elements as the leading factor and integrating multiple perspectives of food packaging design. |