Research On The Packaging Design Of "One Person Food" Pure Vegetable Based On The Characteristics Of The Audience

With the rapid development of market economy in China,people’s lifestyle is constantly changing.Especially in China’s first-tier cities,Clean Vegetables have gradually become popular among the youth.So far now,there are still many problems to be improved,including food waste,lack of portability and preservation,food safety risks and so on.Not only all of these problems are plaguing the customers,but also the packaging designers are eager to solve these problems.Above all of these problems,the article takes the residents of Beijing as the research object to analysis the typical audience characteristics of Clean Vegetables ’consumers and to design a series of packaging of One-Person-Meal clean vegetables based on audience characteristics.The article is a packaging design research of One-Person-Meal clean vegetables based on audience characteristics,which includes the following four aspects.First,analyzing the current situation of clean vegetables’ packaging.The article briefly expounds the concept of clean vegetables and design the questionnaire of clean vegetables packaging for the residents of Beijing,which is based on audience characteristics of structure,behavior &culture.Through the analysis of the survey results,the article presents the current situation of clean vegetables’ market.Secondly,analyzing the audience characteristics of One-Person-Meal package.The article takes the three characteristics of the audience research as the breakthrough point and presents the classification research results of clean vegetables ’audience in Beijing.Thirdly,elaborating the design strategy of One-Person-Meal clean vegetables’ package based on audience feature.The design requirements and design ideas are discussed respectively.Finally,the article explains in detail the design practice of One-Person-Meal clean vegetables’ package,such as brand introduction,design positioning,logo design,packaging design and so on.In summary,the article guides packaging design through the analysis results of audience characteristics.At the same time,the article guides design practice with practical problems by surveying the status quo of clea n vegetables market and analyzing the audience characteristics in order to design a convenient storage and distribution,proper capacity and unique design of vegetable packaging.