A Study Of Child-Fun Furniture Design For Grow-up’s Consumer Audience

Contemporary diversified consumer environment, Child-Fun products from children’s market gradually toward the adult market, give people the moment to create a pleasant living experience, providing many innovative ways to expand the field of design. However, the furniture as a necessity of life, but many adult furniture market stood a lack of vitality " serious face" seems "childish " equals childish and unnecessary. People for adult-oriented Child-Fun furniture in the cognitive level is still relatively vague and one-sided, the lack of thinking and digging its design and market value. In this paper, furniture and Child-Fun adult consumer audience for the study, intended to express adult cognition and Child-Fun furniture design characteristics for research perspective, a comprehensive school of art and design, consumer psychology, marketing, product semantics and other disciplines through literature research, field research, research methods of interview, questionnaires and quantitative analysis, Child-Fun furniture designed around adult issues related to exploratory research, trying to expand the industry’s innovative furniture design reference ideas.Site visits by the author, learned Child-Fun adult furniture product consumption in the current market share of a relatively small amount, there are some adult in certain areas of the furniture consumer market potential. By combining self-questionnaire results quantify the statistical analysis approach:the current18to35year-old young adult population is a potential consumer groups Child-Fun furniture, female propensity to consume is much higher than men, high-income groups is the main purchasing power, highly educated population strong ability to accept its aesthetic. Through interviews, summed up the Child-Fun adult furniture for a four-point major aesthetic needs.Through literature analysis and image data, from a cognitive point of view that: adult Child-Fun furniture can be divided into visceral, behavioral, emotional design reflect three levels; fun childlike adult connotation furniture including novelty, along with the unique, cute, joy, games, recalls and other characteristics; Child-Fun furniture styling from adult morphology shape, color matching, decorative rendering, material use, functional design elements look to expand their design ideas are not bound by any existing ideas and secular state, thus showing a kinds of fresh vitality and creativity.Finally, on the basis of these studies, pointed out the direction of adult Child-Fun furniture expand on artistic, popular, times, entertainment, innovation, including, summed up the three main positioning adult Child-Fun furniture, summed up the adult child Fun furniture design principles proposed in analogy to the core of the thinking adult Child-Fun furniture design. Finally, through a representative case studies and design practice for research validated and supplemented.