Research On The Innovative Design Of The 2D Culture In The Packaging Of The Time Honored Beverage

With the rapid development of the society,Guangdong time-honored brand identification has developed to the fifth batch.The time-honored brand of former glory in Guangdong is facing the confusion of development in the market competition.Now young consumers are not familiar with time-honored brands.From the design level,the Guangdong time-honored brand packaging aging,homogenization is more serious,the product packaging design does not pay attention to.In this paper,under the background of market consumption upgrading,the secondary culture is a popular culture among young people at present.The secondary culture can be used as a bridge to connect young consumers,and the research on how to use the secondary culture thinking to carry out innovative and integrated design on the packaging of time-honored brands,so as to achieve the role of publicity and promotion of time-honored brands.Therefore,the research on the packaging design of time-honored brands based on the concept of secondary meta-culture is of great practical significance.This paper first sorts out the research theories and explains the concept,population characteristics,economic influence and development trend of the secondary meta-culture.This paper expounds the general situation,packaging design and brand value of time-honored brands,and provides theoretical basis for the following research.Then it analyzes the research object--the packaging of the old brand beverage,and describes the general situation of the old brand beverage in Guangdong and the development overview of the Guangshi brand as an example;Analyze the predicament of the old brand,research and sort out the analysis,hope to improve the brand packaging design,get rid of the aging and homogenization of the old brand packaging,and improve the market competitiveness.Collect relevant excellent cases of time-honored brands in the market and analyze the reasons for their success.Through the research of the concept of two-dimensional culture and the integration and innovation of the old brand beverage packaging design as the main line,the influence of the two-dimensional culture on the packaging design as the discussion point,further enrich and integrate the innovation of the old brand packaging design concept.The research on the design of the secondary culture and the old brand packaging is not only conducive to the promotion of the old brand culture,but also to the improvement of the goodwill of the old brand in the eyes of young people,attracting the attention of young consumers has a positive role in promoting the younger development of the old brand and revitalizing the old brand.At last,the paper expounds the practical process of packaging design of Guangshi brand Pineapple Beer,and optimizes the packaging design of old brands with the thinking of two-dimensional culture,through the research and analysis of excellent cases and questionnaire survey data,we can know that the design scheme and practice.The author read a lot of references and searched a lot of excellent cases,and found a lot of materials for research,and the deep research and comparative analysis of the old brand beverage.This paper sums up the opportunities brought by the two-dimensional culture to the time-honored brands in modern times,and combines the difficulties and solutions of the time-honored beverage brands in Guangdong Province.I hope to give reasonable suggestions and make my own contribution to the innovation of packaging design and activation of Guangdong time-honored brands.