Upholstered Sofa Product Color Design Research

Times Among the modeling elements,color has the most direct impact on people.As one of the most important furniture in the living space,the color of sofa has a huge impact on consumers’ purchasing behavior.Good sofa product design through a variety of color collocation to generate a design scheme to meet the user’s image needs,improve the happiness index of home life.At present,the color design of sofa in the domestic market mainly relies on the experience perception of designers,which can not satisfy the perceptual image needs of target users.Therefore,it is necessary to further explore the scientific and rational method of color matching design.This topic takes the color of soft bag sofa as the research object,based on the research of color matching law and target users,launches the research of soft bag sofa color matching design.The main results of the study are as follows:(1)Market research method is adopted to analyze the color design rules of soft bag sofa,providing theoretical basis for subsequent design practice.Through the color characteristics of 20 soft bag sofa brands in the domestic and foreign markets were extracted and analyzed,summed up the soft bag sofa color matching rules:(1)the number of colors to monochrome,two-color and three-color;(2)In terms of color characteristics,the occurrence frequency of the non-color series was higher than that of the embellished colors in the main colors.The main colors were mainly red orange and blue,and the embellished colors were evenly distributed in the complete hue ring.Predominant and interspersed colors mainly distributed in intermediate tones;(3)In the form of color matching,the main color + decorative color;(4)The main color and the matching color are the base color + color and color + color.(2)Based on the life form theory,cluster analysis is carried out on the target user group of soft bag sofa.The AIO scale questionnaire was used to understand the characteristics of users’ life forms,and the user cluster analysis was carried out based on the questionnaire survey results.Six factors were extracted through factor analysis,and then the user cluster was divided into five categories and named respectively.Considering the scores of user cluster factors,demographic characteristics and product preference characteristics,this paper selects the life experience family as the research object.This user cluster is mainly composed of young people with higher education and income level,which is significantly higher than other clusters in the four factors scores,and pays more attention to the appearance of sofas,especially color aesthetics,than other clusters.In addition,the user cluster is more focused on the current emerging things and trends.(3)Collect descriptive words related to sofa color matching,and cluster them into four categories,namely four target layers of different image categories,through the degree of realizable research and a variety of dimensionality reduction methods.Each target layer is independent of each other,further in-depth analysis of the weight of words under each target layer,the construction of soft bag sofa color design index model,which can better describe the diversified perceptual image needs of users.Based on the life experience family cluster,50 sofas with high preferences and representative colors are selected to conduct color image analysis.By analyzing the matching degree between 50 sofas and 4 image categories,it can be seen that the current color design index model of sofas can better meet the diversified perceptual image needs of users of life experience cluster.(4)Based on the target user group survey of soft bag sofa,this paper selects the color research sample through the fashion trend of fabric exhibition.Based on the color system of PCCS and the color characteristics of soft bag sofa,the soft bag sofa color library is generated,and the image exclusive color library is constructed through the color image category perception survey.The color scheme is generated by arrangement and combination in combination with the color law of soft bag sofa.The optimal color scheme was selected by quantifying the color popularity of soft bag sofa and investigating the color comfort and similarity of the scheme.Based on the color design index model of soft bag sofa,the fuzzy comprehensive evaluation of color scheme is carried out,and then the color scheme is designed for all kinds of perceptual image demand space.(5)Whether the successful color design practice based on the method process in this paper can be verified from two aspects:(1)Whether the color scheme can meet the aesthetic preferences of target user groups;(2)Can satisfy the user’s image perception of scheme differentiation? Based on the above two aspects,the eye movement experiment was used to carry out verification.By analyzing the color scheme eye movement index and image score,there was moderate positive correlation between the four groups of eye movement data and image score data.This shows that quantification of satisfaction degree of color scheme image based on design index model can well reflect users’ aesthetic preference for color scheme.Statistics show that the correct rate of users’ perception of image categories is 81.34%,indicating that the color design of soft bag sofa based on the method in this paper can well satisfy users’ image perception of color scheme differentiation.To sum up,the color design of soft bag sofa based on the color design method proposed in this paper can better meet the diversified perceptual image needs of target users.