Research On Marketing Strategy Of Non-oil Products Of Q Company

With the growing advancement of domestic economy,the number of vehicle holdings in China has improved continually,and the car has become a tool used by ordinary working class.Along with the entry of foreign oil companies into China and the increase of private enterprises,traditional competition pattern between Petro China and Sinopec has been broken,and the competition in the refined oil market has become increasingly fierce.Gas station enterprises regard non-oil business as another pillar of enterprise development so as to expand the profit channels of the enterprise instead of as an additional service for the sale of refined oil products anymore.This paper takes the non-oil business of China Petroleum Q Company as the research object,summarizes the specific marketing strategies in the sales enterprises,and finds out the current domestic and foreign research results on this research theory by searching relevant literature and network information;It conducts in-depth analysis on the research results,the existing problems in the current research,as well as the development direction of petroleum sales enterprises in the future.Based on the marketing mix theory and,this paper analyzes the non-oil business of oil companies through SWOT analysis,and summarizes the influencing factors of service points of oil companies.In the meantime,this paper also utilizes the analysis method 4PS to mainly analyze the existing consumer groups and potential consumer groups of oil companies,improve the marketing strategy and marketing methods on a timely basis in accordance with the changing market environment and relevant policies,so as to achieve the sustainable development of the oil company.This paper analyzes the current situation and shortcomings of Q company’s non oil business,puts forward practical and feasible non oil marketing scheme combined with the actual situation of the company’s non oil business,promotes the development of Petro China Q company’s non oil business,and provides certain reference significance for the development of the national non oil business in the industry.