| With the strong support of the national government departments’ policies and funds,the integration of tourism and cultural industry in China is also deepening.The domestic cultural industry is receiving more and more attention from users,user demand and the demand of the cultural tourism market are increasing.The development of tourism cultural and creative design is like a dark horse,leading the industry’s rapid progress.Chuxiong is strategically located as a major transportation hub in Yunnan Province and a must-see for trips to western and northern Yunnan,which provides an excellent platform for the development of tourism and cultural industries with ethnic characteristics.As one of the main areas inhabited by the Yi people,Chuxiong is a gathering place for traditional Yi culture and ecological resources.The development and utilization of local Yi cultural resources such as patterns and designs,arts and crafts,clothing and costumes can play a positive role in promoting the operation of regional economy and the dissemination of ethnic culture.Based on this background,this paper takes Yi patterns as the starting point,explores the common pattern characteristics of the Yi people,explores the diversity of the Yi patterns in modern design,and applies them to the design of Yunnan tourism culture and creativity,and devotes itself to spreading the excellent culture of the Yi people through the products.This paper firstly provides an overview of the history and culture of the Yi people,analyzing three aspects of the culture of beliefs,folk festivals and arts and crafts,and to lay a solid foundation for the subsequent creative design practice.Secondly,we trace the roots of traditional belief culture,explore the origin of Yi worship of nature,animals and plants,the characteristics of the symbols transformed into patterns during historical changes and their application in modern life,and analyze the inner meaning and application scenarios of patterns.Through field visits and literature research,we analyzed the current situation of Yi cultural tourism resources and tourism cultural creative product development in Chuxiong Prefecture.Research on the relationship between Yi customs and Yunnan tourism cultural creative design.To study the relationship between the Yi pattern and the design of Yunnan tourism culture and creativity.We will analyze the design techniques and presentation of the best cases and make innovative plans for Yi pattern creation.We summarize and refine the colors and patterns of the Yi people in Chuxiong,and summarize the four steps of pattern innovation design: summarize,split,refine,and reconstruct,so as to change the traditional figurative patterns of the Yi people into modern abstract pattern symbols.Finally,the design practice explores the cultural and creative tourism products that meet modern aesthetics and facilitate market circulation,presenting them in multiple categories,forms and elements.It is hoped that through its design practice,it will play a role in promoting the cultural dissemination and development of ethnic cultural resources of the Chuxiong Yi people. |
