Research On The Development Of Cultural And Creative Products In Public Libraries Under The Background Of Cultural And Tourism Integration

In March 2018,the Ministry of Culture and the National Tourism Administration of China were merged into the Ministry of Culture and Tourism.The integration of culture and tourism has gradually become one of the hot topics in cultural and tourism research.In this context,public libraries with both cultural and tourism attributes actively respond to the development needs of cultural and tourism integration,and take the initiative to integrate tourism elements into library activities to attract readers.The development of cultural and creative products is an important way to promote cultural and tourism integration.Driven by policy support and user demand,some achievements have been made in the development of cultural and creative products in public libraries.However,systematic research is still needed to increase product creativity,enrich product forms and expand marketing and promotion.Generally speaking,the development of cultural and creative products in Chinese public libraries under the background of cultural and tourism integration is in the exploratory stage.In view of this,this paper analyzes the practice of cultural and creative products development in Chinese public libraries,and puts forward some suggestions on the development of cultural and tourism products in the background of cultural and tourism integration,so as to enrich relevant theoretical achievements and provide theoretical guidance for public libraries to perform the functions of cultural communication and education in cultural and tourism integration.This paper uses literature research method,network survey method and comparative analysis method.Firstly,it introduces the research background,significance and current situation of the development of cultural innovation products in Chinese public libraries under the background of cultural and tourism integration,which provides the theoretical basis for this paper.Then it defines the concepts related to cultural and tourism integration and cultural and creative products of common public libraries,and establishes the relationship between them.Finally,it analyzes the macro-environment of Chinese public libraries to develop cultural and tourism integrated cultural and creative products by PEST analysis method.Then it introduces the current situation of the development of cultural and creative products by 37 initiator libraries of the National Library Cultural and creative products Development Alliance under the background of cultural and tourism integration,and discusses the development mode,product types,creative sources and marketing methods.This paper analyzes the opportunities and challenges facing the product development of Chinese public libraries in the context of cultural and tourism integration.This paper expounds the actual situation and insufficiency of the product development of Chinese public libraries in the context of cultural and cultural integration from five aspects: extraction of creative elements,characteristics of the product,product marketing methods,the overall situation of the work of literary and cultural innovation,the reserves of talents for literary and cultural development and the characteristics of library as the main body of literary and cultural development.According to the development requirements of the integration of culture and tourism,this paper puts forward some new ideas for the development of cultural and creative products of Chinese public libraries: first,creatively transform the elements of collection resources and strengthen the integration of collection and regional culture;Second,enrich the product type,adhere to the user-oriented;Third,expand sales channels and increase promotion efforts;Fourth,give full play to the role of cultural and creative alliance and learn from the experience of cultural and creative development of all sectors of society;Fifthly,establish a professional library team and cooperate with various forces;Sixth,cultivate library IP and inherit library spirit.