Research On The Competitive Strategy Of Copper Concentrate Transit Business Of A Port Group

A Port Group,as an important port of transshipment along the Yangtze river,is one of the key enterprises among the Port Organization of the Jiangsu province.Currently,the copper concentrate transshipment business of A Port Group is ranked number one around the world.However,facing the complex and changeable external competitive market environment,how to continue to maintain and boost its competitive edge on copper concentrate transshipment business is a great challenge that A Port Group has to deal with.First of all,this essay explains the research background and theoretical and practical meaning in detail,demonstrating the research contents and framework and meanwhile elaborating the idea and method of the research.Next,in order to provide a theoretical basis for this essay,it reviews the strategic management and competitive strategy of the enterprise along with some related researches on port.After analyzing the current situation of A Port Group,it points out the existing problems in the copper concentrate business.And then by using the tools like PEST and Five Force Model,this essay analyzes the external environment where the copper concentrate business of A Port Group lies.What’s more,the strengths and weaknesses of the copper concentrate business of A Port Group are found out through the analysis on the value chains、internal resources and benchmark models.Finally,put forward ideas about competitive strategy of the copper concentrate transshipment business of A Port Group via SWOT analysis method and offer a proposal that differentiation competitive strategy should be employed in order to improve the overall competitive strength.More importantly,the author puts forward eight related safeguards on differentiation competitive strategy on the copper concentrate transshipment business of A Port Group and they are "increase the pace of technological innovation"、"insist on major account strategy"、"innovate means to develop supply sources"、"accelerate the pace of resource integration of the port"、"strengthen the infrastructure construction"、"promote the level of the port’s safety and environmental protection"、"deepen construction of enterprise culture"、"promote the comprehensive quality of talents".