Research On The Internationalization Path Of BYD New Energy Vehicles

The emergence of the industrial revolution in the 18 th century brought new impetus for social development,and the integrated application of steam,the car has become the social production and business operation,transportation and other fields and indispensable tool,but on the other hand with the progress of era,the increasing of people’s living standard,a large number of overload on car use,also gave the resource and environmental protection are of huge challenges,the traditional auto industry development in the bottleneck,The new energy vehicle industry has emerged.China,as the world’s fastest growing country of new energy vehicles,especially the passenger car market is huge.According to EV Sales statistics,by 2018,the production and Sales scale of New energy vehicles in China will exceed 1 million units,ranking first in the world and exceeding the total of other countries.As the leader of China’s new energy vehicle industry,BYD’s market share in China’s new energy vehicles reached 18% in the first half of2020,beating Tesla China’s 14%,winning the first place,and its global sales volume was second only to Tesla and Volkswagen.As early as 2007,BYD has started to enter the overseas market.The mode of entry is mainly strategic alliance and investment to build factories,and export is a strong supplement.BYD’s products entering the international market are mainly new energy commercial vehicles competing for market share,with pure electric buses and pure electric forklifts as the leading force,while new energy passenger vehicles are mainly facing the domestic market and gradually entering the international market.In the choice of target market,and other Chinese enterprises "easy after difficult" is different from BYD new energy vehicles to take the "difficult after easy" internationalization strategy.The choice of BYD’s internationalization path has played a huge role in its success in the new energy market but also promoted the development and improvement of the strategic layout of China’s new energy vehicles internationalization,which has important theoretical value and practical significance to carry out research on it.Taking BYD as the research object,this paper mainly studies the internationalization path of its new energy vehicles from three perspectives of product matrix,target market and entry mode,and makes a comparative study with Tesla’s internationalization path,and analyzes the similarities and differences between the two internationalization paths as well as the differences in internationalization effects.Finally,it provides development suggestions and enlightenment for Chinese new energy vehicle enterprises including BYD based on the target of Chinese new energy vehicles.