Commercial Pedestrian Space Based On User Behavior Research On Environmental Optimization Design

With the advent of the ’experience economy,commercial pedestrian spaces are changing from ’consumption in space’ to ’consumption of space’.At the same time,the needs and behaviors of commercial pedestrian street users have also shifted from a single shopping behavior to a multifaceted and diversified behavioral demand such as participation and experience of the space.How to meet the needs of people under the current change of consumption concept,stimulate the consumption potential of users,improve the quality of pedestrian space environment and enhance the vitality of pedestrian streets is an urgent problem to be solved.The pedestrian street of Shangbu Road in Tianshui City is located in the Maiji District of Tianshui City,adjacent to the Tianshui Railway Station,and is a modern commercial center to be built in Tianshui City during the 14 th Five-Year Plan.This paper takes the commercial pedestrian space environment of Shangbu Road in Tianshui as the research object.Based on the perspective of user behavior,the paper uses the behavioral observation method,the behavioral notation method,and the questionnaire method to conduct an in-depth study on the pedestrian space environment and user behavior of Shangbu Road and to optimize the design of the pedestrian space environment of Shangbu Road.By defining the concepts related to this paper,the thesis clarifies the research object and content.The theoretical research on user behavior and commercial pedestrian space environment is reviewed to identify the shortcomings of the current research and lay the foundation for this paper.The first chapter compares the main contents and methods of research on commercial pedestrian space environment,user behavior,and the interaction between user behavior and pedestrian space environment.Based on the perspective of behavioral activities,excellent cases of pedestrian street environment design at home and abroad are analyzed,and their good design ideas and techniques are summarised and their practical guidance for the design of this paper.The second chapter firstly investigates the spatial pattern,structural nodes,interface,scale,traffic flow,and landscape details of the pedestrian environment of Tianshui Commercial Street secondly compares the history of the development of the ancient city of Tianshui and its commercial streets,and finally summarises the current development and existing problems of the pedestrian environment of Commercial Street.The third chapter investigates the behavior,spatial and temporal distribution,needs,and satisfaction of the users of the commercial pedestrian street on Shangbu Road using activity notation,questionnaires,and data analysis,and analyses and summarises the spatial distribution characteristics of the users in the pedestrian space,mainly in front of the Wanli Hotel in the western section of Shangbu Road,in front of the Jindu Mall in the eastern section,at the crossroads and near the side of the buildings.The spatial distribution characteristics of the pedestrian street are The main spontaneous stay activities in the pedestrian space are concentrated at 10:00-12:00 and14:00-16:00 on weekdays and 16:00-18:00 and 18:00-20:00 on rest days,which provide a design basis for the optimal design of the pedestrian street environment on Shangbu Road.Based on the theoretical research and the analysis of Shangbu Road,Chapter 4 applies the theoretical research to the design of the pedestrian street environment on Shangbu Road in Tianshui.A rational layout,diversified functions,facilitated traffic,and multi-level spatial optimization design is proposed for the pedestrian space environment of Tianshui Shangbu Road to create a comfortable,highly utilized,and sustainable pedestrian space environment.The results of this study not only guide the optimization of the commercial pedestrian space environment on Shangbu Road but also provide ideas and references for related optimization designs.