Application Of Red Humanistic Spirit In Modern Cultural And Creative Product Design

Since the Fifth Plenary Session of the 19 th CPC Central Committee,our party has continuously emphasized the development strategy of building a strong cultural country,and red culture,as one of the indispensable cultural representatives on the road of the rise of the Chinese nation,plays a key role in holding high the banner of the party’s ideological and publicity work.However,there are still many gaps to be solved in the field of cultural and creative products related to Xiangjiang Campaign Memorial Hall.Based on the current social recognition demand for red culture,taking the Xiangjiang campaign in Guangxi as a case,this paper explores the nonlinear relationship between demand and user satisfaction for young consumers through multiple research methods including Kano model,and provides the design and application direction of red culture creative products of Xiangjiang campaign,which integrates the red humanistic spirit in red culture.Try to inject the red humanistic spirit into the design scheme of cultural and creative products in a subtle form,and give full play to the educational function of cultivating the soul of red culture;At the same time,it can provide ideas and methods for the cultural and creative design of other red themes.Finally,the illustration design and cultural and creative product design integrated into the unique red humanistic spirit of Xiangjiang campaign,as well as the interactive design of Xiangjiang campaign introduction are obtained.