Research On The Design Of Tourism Cultural And Creative Products Based On The Spirit Of Mount Taishan

Under the background of cultural and tourism integration,the research and design of regional culture and tourism cultural and creative products combined is conducive to carrying forward regional culture,boosting the promotion of tourism brands and promoting the upgrading of consumption in scenic spots.It is also an effective measure to inherit excellent traditional culture,enrich tourists’ tourism experience and promote the development of tourism economy.Relying on excellent human and natural landscape,Taishan Scenic spot has a good development trend in cultural tourism,but in the design and development of tourism cultural and creative products,there are still problems such as lack of in-depth exploration of regional characteristics,serious homogeneity and low degree of digitalization.The spirit of "mountain lifting" is rooted in the fine traditional Chinese culture.It is an inseparable part of the Chinese national spirit,and it is gaining new vitality in the new era.In this thesis,the spirit of Mount Taishan "mountain workers" as the entry point,fully consider the interest of consumers,in-depth mining of Mount Taishan unique human and natural resources,the development and design of unique Mount Taishan "mountain workers" spirit characteristics of tourism cultural products,to innovate the spirit of Mount Taishan "mountain workers" dissemination mode,to promote the development of Mount Taishan scenic tourism economy has positive significance.The research content of this thesis mainly includes: This thesis expounds and analyzes the background,significance,research status at home and abroad,the occupation,development status and cultural connotation of Mount Tai’s "mountain picker",summarizes the design of tourism cultural and creative products,regional cultural symbols and tourism cultural and creative products.On the basis of investigation and research,the design and positioning of tourism cultural and creative products in Mount Tai scenic spot are conducted,and then the regional cultural resources of Mount Tai are integrated.The thesis extracts and transforms the spiritual and cultural symbols of "mountain picker" in Taishan by using Pearce’s three-way relation model,designs and practices the cultural and creative products of spiritual tourism of "mountain picker" in combination with the above theoretical research,and finally summarizes and prospects the above research content.This research will play a certain role in promoting the development of practical,beautiful and regional features of Taishan tourism cultural and creative products,enhancing the brand awareness and influence of Taishan cultural and tourism,better spreading and carrying forward the spirit of "mountain picking",and improving the economic development of Taishan tourist attractions.