| In recent years,with the increase of the proportion of spiritual and cultural consumption of domestic residents,people’s demand for personalized goods and goods containing cultural genes is increasing day by day.With the help of Internet technology,cultural and creative units at home and abroad have built communication channels between young groups and traditional culture by means of cultural and creative product design,and cultural and creative product design has gradually become the carrier of traditional culture communication.This paper selects the export wallpaper schema of the Qing Dynasty as the starting point and takes the design of cultural and creative products as the research object to explore the translation methods of the export wallpaper schema of the Qing Dynasty.The main content of this paper is divided into five parts: the first part analyzes and summarizes the research background,research purpose,innovation and relevant literature at home and abroad;The second part is the research on the artistic characteristics of the pattern of export wallpaper in the Qing Dynasty,which analyzes the artistic value of export wallpaper from the aspects of image research,composition form and color research;The third part is the translation method of export wallpaper schema,which explores the communication path of export wallpaper in contemporary times from the perspectives of refining and generalization,reconstruction and translation and regional culture sublimation;The fourth part is the design practice.Through the design practice of "paper garden" cultural and creative products,output the cultural and creative design scheme of wallpaper for export in the Qing Dynasty.The purpose is to enrich the connotation and ways of the presentation of export wallpaper culture in the Qing Dynasty,and take this opportunity to provide new ideas for the diversified dissemination of other types of material cultural heritage. |