Tea Garden Planning And Design From The Perspective Of Tourist Experience

Tea originated from China,and tea culture is an important part of Chinese traditional culture.Nowadays,with the rise of agricultural tourism,tea garden tourism with tea as the core is booming.However,most of them have problems such as blind transformation and mechanical replication,lack their own characteristics,and do not proceed from the feelings or core needs of tourists,resulting in a weak sense of experience for tourists and a lower level of experience.The 21st century is the era of experience economy,people’s tourism consumption concept to participate in the experiential approach,favor the participation of experiential tourism.Therefore,from the perspective of tourist experience,it is necessary to create a tea garden with tea culture connotation and high-quality tourism,which has certain practical significance for the sustainable development of tea garden.The development of the tea garden tourism today,this paper analyzed the trend and the background of experience economy era,in tea garden landscape as the research object,the view of tourists experience and definition of the two,summarized and combed the tea garden landscape background,development course and the research status at home and abroad,and the theoretical basis,in the tea garden visitors experience the landscape design,tourists,summarized the experience type and finishing,Then the study of tea garden tourists’ experience landscape is carried out from the four types of experience activities:education,aesthetics,entertainment and withdrawal from the world.This paper selected the five cases of tea garden and industry experience at home and abroad,from the project general situation,the design idea and its characteristic,summarized the analysis,summarized from three aspects,to intuitive understanding of factors influencing the visitors tea garden tourism experience,tourism demand,cognitive activity preferences,questionnaire investigation,and then puts forward the tourist experience perspective tea garden planning and design strategies,Including design principles,design strategies and landscape space creation methods.Finally,took the tea garden practice in Dongsiling Village of Lingshou County as an example,the design theme of "Appreciating the northern tea garden scenery and tast the charm of tea culture" was determined according to the current situation of the site,resources and environment,etc.,and the tourist groups were positioned to customize four personalized tour routes and different types of experience activities.In line with the original intention of creating beautiful and elegant tea garden natural scenery,the project focuses on the building of tea culture and experience projects,extends the tea industry chain,and builds a tea garden of sightseeing experience with regional characteristics that can be tasted,lived,toured,purchased and experienced.The park adopts the spatial structure layout of "one belt and one ring,three main areas and seven areas,and multiple points",and is committed to providing tourists with a three-level tourism experience of"knowing tea,tasting tea and understanding tea" from low to high.The experience connotation is endowed with seven functional zones:entrance comprehensive experience area,ecological tea garden sightseeing area,scented tea planting experience area,professional production and management area,Zen tea culture experience area,recreation leisure resort area and outdoor popular science experience area.Finally,the special design of water body and plants will be improved to build dongsiling Village tea Garden into a comprehensive experience tea garden integrating tea culture experience,popular science education,ecological tourism,interactive participation,entertainment and leisure,health and vacation.